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Wiser Wedding Photography is about the business of wedding photography: branding, SEO, AI, CRMs, workflows, pricing, and the strategies that keep you booked.Plus the craft side that strengthens your portfolio: planning, shooting, posing, and handling a wedding day like a pro. No fluff, no "capture the magic" clichés, no gear hype. Just current, practical tools and tactics from someone still shooting every weekend. That includes AI: what's actually useful in a photography business and where.Three tenets underpin the Wiser philosophy:- Business growth comes from incremental improvements compounded over time. - Nothing books more weddings than improving your portfolio. - Wedding photography is not an art form; it's an exercise in disaster mitigation. You thrive by surviving.Hosted by Chris Jack, a full-time photographer with 10+ years and over 1,000 weddings and events behind him.Chris is also the founder of 1pm.app, run-of-show and event management software used by venues and event professionals, including wedding photographers.