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Why It Matters

Why It Matters ★4.2867 ratings Add us as a preferred source on Google

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🔄 Data last refreshed 17 days ago
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Make a deal with Why It Matters

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premiu… from $70→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $47→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable ent… from $30→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you … $270→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $275→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — bran… $162→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for… $108/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $48→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
867
Avg rating
★ 4.2 /5
Episodes
100
Cadence
0.2 ep/wk
Latest episode
5 months ago
🎁 Free analysisfor Why It Matters
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Irregular
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Biweekly
≈ 0.2 episodes / week — cadence varies, so lock dates when you book.
Usual drop day
Wednesdays
New episodes most often land on Wednesdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
100 episodes
An established show — roughly 9 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 0.2× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 47% Female 53%
Age · peak 18-24
13-174%
18-2430%
25-3429%
35-4420%
45+17%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Why It Matters's audience is most likely to respond to — from detected sponsorships in this niche.

Truthsocial Whop

About

Each episode of Why It Matters breaks down an issue that is shaping our world’s future. Join host Gabrielle Sierra as she speaks with the leaders and thinkers who are facing these questions head on. Fueled by the minds at the Council on Foreign Relations, Why It Matters brings some of the world’s most compelling stories home to you.

📸 Gallery

Honey, I Tracked the War One Woman's Path From a U.S. College Campus to the Ukrainian Battlefield Allies, Partners, or Frenemies? We Are in a New Era of Warfare The Risk Report for 2026 Where Does U.S. Trade Go From Here? Mind the Trade Gap Why It Matters Live!: Food Diplomacy

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

KCIM Newscast KCIM Newscast 47% Wyoming Debrief Wyoming Debrief 47% Employment law update podcast Employment law update podcast 44% KMSU Minnesota State Mankato Stories KMSU Minnesota State Mankato Stories 43% The Times of Israel Daily Briefing The Times of Israel Daily Briefing 42% The Lady Vanishes The Lady Vanishes 40%

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Frequently asked questions

How much does Why It Matters charge for a sponsorship?
Why It Matters hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Why It Matters for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Why It Matters, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does Why It Matters have?
Why It Matters has 867 ratings on Podcast.

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