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What Works
🤝

Make a deal with What Works

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
435
Cadence
0.6 ep/wk
Latest episode
3 months ago
🎁 Free analysisfor What Works

🗓️ Publishing rhythm

Consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 8 days
≈ 0.6 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Thursdays
New episodes most often land on Thursdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
435 episodes
An established show — roughly 14 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 0.6× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 71% Female 29%
Age · peak 18-24
13-177%
18-2428%
25-3427%
35-4423%
45+15%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands What Works's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Keeps Fiverr Neuberger Betterment Gymshark VanEck Nuveen DBMF RockStep Capital

About

Work is central to the human experience. It helps us shape our identities, care for those we love, and contribute to our communities. Work can be a source of power and a catalyst for change. Unfortunately, that's not how most of us experience work—even those who work for themselves. Our labor and creative spirit are used to enrich others and maintain the status quo. It's time for an intervention. What Works is a show about rethinking work, business, and leadership for the 21st-century economy. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.

📸 Gallery

Frequently asked questions

How much does What Works charge for a sponsorship?
What Works hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact What Works for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify What Works, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

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