What To Expect Add us as a preferred source on Google
🔄 Data last refreshed 1 month ago
🤝
Make a deal with What To Expect
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Ratings
196
Avg rating
★ 3.6 /5
Episodes
46
Cadence
1 ep/wk
Latest episode
5 years ago
💰 Suggested sponsorship rate
$40 – $65 / host-read ad, per episode
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor What To Expect
🗓️ Publishing rhythm
Very consistentNew episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 7 days
≈ 1 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Wednesdays
New episodes most often land on Wednesdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
46 episodes
A growing catalogue of episodes to place a sponsored read in.
💡 Facts
📤Posts about 1× per week.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 33% Female 67%
Age · peak 18-24
13-179%
18-2436%
25-3430%
35-4414%
45+11%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Audience language
- English88%
- Other12%
Likely interests
EntertainmentLifestyleTrending
About
When Heidi Murkoff wrote the book ‘What To Expect When You’re Expecting’, she was pregnant with her daughter Emma. Her mission was simple: to help parents know what to expect, every step of the way. That mission has grown to include the world's bestselling pregnancy and parenting series and most popular pregnancy and parenting app. Now, Emma is a mom too—and they’re teaming up on the ‘What To Expect’ podcast to help you navigate your entire journey, from conception, to pregnancy, to the first years of parenting. Heidi and Emma break down your biggest questions, interview famous moms, and cover the issues you need to know about—from healthcare to childcare to maternal leave. Nothing is TMI, and nothing is off-limits! For more from Heidi and Emma, find them at @HeidiMurkoff, @EmmaBingWTE and @WhatToExpect.
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Confidence in Motherhood | Parenting, Present mom, Teens, Tweens, Emotional Regulation
47%
The Highly Sensitive Parenthood Podcast
45%
Koala Sleep Sounds: For Babies & Toddlers
45%
Omaha Mom Talks
42%
Becoming Mama™: A Pregnancy and Birth Podcast by Motherly
42%
Hand That Rocks The Cradle : Pregnancy, Postpartum and Everything Mom & Motherhood Related
42%
More like this
Find more →
Podcast
＋
The Highly Sensitive Parenthood Podcast
@the-highly-sensitive-parenthood-podcast
4.0★
3 Ratings
Podcast
＋
Omaha Mom Talks
@omaha-mom-talks-74b0
4.9★
18 Ratings
Podcast
＋
Koala Sleep Sounds: For Babies & Toddlers
@koala-sleep-sounds-for-babies-toddlers
4.4★
159 Ratings
Podcast
＋
Becoming Mama™: A Pregnancy and Birth Podcast by Motherly
@becoming-mama-a-pregnancy-and-birth-podcast-by-motherly
4.3★
79 Ratings
Podcast
＋
Confidence in Motherhood | Parenting, Present mom, Teens, Tweens, Emotional Regulation
@confidence-in-motherhood-parenting-present-mom-teens-tweens-emotional-regulation
5.0★
32 Ratings
Podcast
＋
Hand That Rocks The Cradle : Pregnancy, Postpartum and Everything Mom & Motherhood Related
@hand-that-rocks-the-cradle-pregnancy-postpartum-and-everything-mom-motherhood-related
0
Ratings
Frequently asked questions
How much does What To Expect charge for a sponsorship?
What To Expect hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact What To Expect for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify What To Expect, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does What To Expect have?
What To Expect has 196 ratings on Podcast.
✉ Message What To Expect
Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.
- ✓ Message any influencer from their listing
- ✓ The influencer gets notified by email
- ✓ Manage every conversation in one inbox
Already Pro? Log in.
🎤 Event / appearance with What To Expect
Booking an event / appearance is a Pro feature. Upgrade to book What To Expect for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ What To Expect gets notified by email
- ✓ Fee held in escrow, released after the appearance
Already Pro? Log in.
🚀
You're out of free requests this month
Free accounts get 5 per month. Go Pro for unlimited sponsor pitches, collab requests & sponsorship deals — plus featured placement, the Verified badge, free withdrawals and more.
Upgrade to Pro — $9.95/mo →Your free limit resets on the 1st of next month.
Auto-generated from Podcast's public data — no affiliation with or endorsement by SocialDB. Is this you? Claim it · Remove