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What the Mum!

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Podcast kids
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Make a deal with What the Mum!

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
96
Cadence
0.3 ep/wk
Latest episode
1 year ago
🎁 Free analysisfor What the Mum!
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Monthly
≈ 0.3 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Fridays
New episodes most often land on Fridays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
96 episodes
An established show — roughly 7 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 0.3× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 48% Female 52%
Age · peak 18-24
13-1713%
18-2439%
25-3428%
35-4414%
45+6%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

About

Being a mum is hard. It doesn't come with a manual. Just because we're mum it doesn't mean we have all the answers. We are doing the best we can with what we know, and at times yes we are just making it up. It's simple, this podcast features mums sharing their story of mumdom (PS starts at series 11) I help mums to regain their confidence, reconnect with who they are and silence their inner critic so they can be the best they can be || Author || Speaker || Podcaster

📸 Gallery

My job was to raise an adult I struggled with pregnancy, I didn’t like the loss of control over my body Learning how to be a parent in the spotlight My subconscious was stopping me from having children I knew I loved him, I just didn’t want to hold him You don’t get the baby you think you should It is your choice what happens We never had the support from the beginning

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Dad Verb Podcast The Dad Verb Podcast 46% The Happy Dreamer Podcast The Happy Dreamer Podcast 46% Parenting Neurodivergent Humans Parenting Neurodivergent Humans 44% Parenthood Prep Parenthood Prep 43% Parenting With Vanessa Kahlon Parenting With Vanessa Kahlon 41% Honey You're Ruining Our Kid Honey You're Ruining Our Kid 40%

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Frequently asked questions

How much does What the Mum! charge for a sponsorship?
What the Mum! hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact What the Mum! for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify What the Mum!, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

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