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What It Takes

What It Takes ★5.020 ratings Add us as a preferred source on Google

Podcast 🎧 Listen on Apple Podcasts Politics
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🔄 Data last refreshed 2 months ago
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Make a deal with What It Takes

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
20
Avg rating
★ 5 /5
Episodes
13
Cadence
1 ep/wk
Latest episode
2 months ago
🎁 Free analysisfor What It Takes
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Very consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 7 days
≈ 1 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Thursdays
New episodes most often land on Thursdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
13 episodes
A growing catalogue of episodes to place a sponsored read in.

💡 Facts

📤Posts about 1× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 47% Female 53%
Age · peak 25-34
13-175%
18-2426%
25-3430%
35-4421%
45+18%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands What It Takes's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Coinbase Robinhood Vessi Tipply Ground News Audible Incogni Patronite Shopify

About

What It Takes with Sarah McCammon is a new podcast from Unmoderated News, that examines the personal stories that shape a new generation of leaders and the political and policy battles they fight to make change. Through intimate conversations with elected officials, political commentators, advocates, and community leaders, "What It Takes" unpacks the origin stories behind today's combative centrists. Together, we explore how they fight successfully in unfriendly territory, win hearts and minds, and overcome elite interests to make life better for all Americans. Instead of soundbites and talking points, the show digs deeper to uncover the values and experiences that shape how these leaders navigate politics in turbulent times with stories about what it takes to fight for wins and results.

📸 Gallery

Ken Salazar on Immigration, the Border, and the Future of the Democratic Party Justin Bibb on Winning City Hall at 34 Mark Cuban Has a Plan to Fix Health Care Jackie Payne on the Moderate Women Who Decide Elections Joe Walsh and Yemisi Egbewole Diagnose the Brand Bobby Pulido: The Quinceañera Candidate Nikki Budzinski Works the Floor, Not the Feed Rahm Emanuel on Faith, Israel, and What’s Next (Pt. 2)

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Axis The Axis 48% The Polling Alley The Polling Alley 48% Back Channel Utah Back Channel Utah 47% Funny Money Funny Money 46% School Committee in 30 Minutes or Less School Committee in 30 Minutes or Less 43% The Creative Caucus The Creative Caucus 43%

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Frequently asked questions

How much does What It Takes charge for a sponsorship?
What It Takes hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact What It Takes for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify What It Takes, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does What It Takes have?
What It Takes has 20 ratings on Podcast.

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