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⭐1.96M influencer listings 🏢31K sponsor listings 🌍51.77B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🟣694.3K Twitch creators 🦋581.4K Bluesky creators 🎙️306.1K podcast creators 🐘141.1K Mastodon creators ▶️71.9K YouTube creators 🥊64.5K Kick creators ✈️47.1K Telegram creators 𝕏30.9K X creators 🎵15.2K TikTok creators 🎮5.1K Discord creators 🎬3.1K Rumble creators 🧵1.2K Threads creators ⭐1.96M influencer listings 🏢31K sponsor listings 🌍51.77B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🟣694.3K Twitch creators 🦋581.4K Bluesky creators 🎙️306.1K podcast creators 🐘141.1K Mastodon creators ▶️71.9K YouTube creators 🥊64.5K Kick creators ✈️47.1K Telegram creators 𝕏30.9K X creators 🎵15.2K TikTok creators 🎮5.1K Discord creators 🎬3.1K Rumble creators 🧵1.2K Threads creators
What It Takes

What It Takes

Podcast 🎧 Listen on Apple Podcasts Politics
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Make a deal with What It Takes

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premiu… from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable ent… from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you … $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — bran… $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for… $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→

Every booking is a normal escrow-protected deal.

Ratings
20
Avg rating
★ 5 /5
Episodes
13
Cadence
1 ep/wk
Latest episode
2 days ago
🧰 Free analysis for What It Takes
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

💡 Facts

📤Posts about 1× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 47% Female 53%
Age · peak 25-34
13-175%
18-2426%
25-3430%
35-4421%
45+18%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands What It Takes's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Tipply Ground News Dbrand Patronite Vkvideo Shopify Toon Incogni Tipme

About

What It Takes with Sarah McCammon is a new podcast from Unmoderated News, that examines the personal stories that shape a new generation of leaders and the political and policy battles they fight to make change. Through intimate conversations with elected officials, political commentators, advocates, and community leaders, "What It Takes" unpacks the origin stories behind today's combative centrists. Together, we explore how they fight successfully in unfriendly territory, win hearts and minds, and overcome elite interests to make life better for all Americans. Instead of soundbites and talking points, the show digs deeper to uncover the values and experiences that shape how these leaders navigate politics in turbulent times with stories about what it takes to fight for wins and results.

📸 Gallery

Ken Salazar on Immigration, the Border, and the Future of the Democratic Party Justin Bibb on Winning City Hall at 34 Mark Cuban Has a Plan to Fix Health Care Jackie Payne on the Moderate Women Who Decide Elections Joe Walsh and Yemisi Egbewole Diagnose the Brand Bobby Pulido: The Quinceañera Candidate Nikki Budzinski Works the Floor, Not the Feed Rahm Emanuel on Faith, Israel, and What’s Next (Pt. 2)

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Axis The Axis 48% EU Law NOW EU Law NOW 47% Eventual Eventual 46% America First with Nicholas J. Fuentes Podcast America First with Nicholas J. Fuentes Podcast 46% David Pollack Primetime David Pollack Primetime 45% The Politics Hour with Kojo Nnamdi The Politics Hour with Kojo Nnamdi 45%

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