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What I Know

What I Know

Podcast business
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🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premiu… from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable ent… from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you … $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — bran… $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for… $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
167
Cadence
0.2 ep/wk
Latest episode
10 months ago
🎁 Free analysisfor What I Know
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

📤Posts about 0.2× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 69% Female 31%
Age · peak 18-24
13-174%
18-2430%
25-3429%
35-4420%
45+17%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands What I Know's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Fiverr Robinhood Neuberger Explore NBSD Betterment Gymshark VanEck Nuveen DBMF

About

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Daybreak with Anton Daybreak with Anton 46% Introvertpreneur Introvertpreneur 46% Introvertpreneur Introvertpreneur 43% The Number The Number 42% The Proven Entrepreneur The Proven Entrepreneur 41% The Download The Download 16%

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Frequently asked questions

How much does What I Know charge for a sponsorship?
What I Know hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
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Send a paid deal or collab request right here on SocialDB — we notify What I Know, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

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