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⭐8.8M influencer listings 🏢98K sponsor listings 🌍120.1B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋4M Bluesky creators 🎙️1.4M podcast creators 🟣1.3M Twitch creators 📈718.9K Pinterest creators 🥊312.4K Kick creators 261.7K YouTube creators 𝕏254.3K X creators 🐘248.2K Mastodon creators 🎵136.2K TikTok creators ✈️107.4K Telegram creators 🎮14K Discord creators 📈10.7K Substack creators 🎬4.6K Rumble creators 🧵3.6K Threads creators ⭐8.8M influencer listings 🏢98K sponsor listings 🌍120.1B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋4M Bluesky creators 🎙️1.4M podcast creators 🟣1.3M Twitch creators 📈718.9K Pinterest creators 🥊312.4K Kick creators 261.7K YouTube creators 𝕏254.3K X creators 🐘248.2K Mastodon creators 🎵136.2K TikTok creators ✈️107.4K Telegram creators 🎮14K Discord creators 📈10.7K Substack creators 🎬4.6K Rumble creators 🧵3.6K Threads creators
Unlocking Behaviour Change
Ratings
N/A
Episodes
73
Cadence
1 ep/wk
Latest episode
7 days ago
🎁 Free analysisfor Unlocking Behaviour Change

🗓️ Publishing rhythm

Very consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 7 days
≈ 1 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Tuesdays
New episodes most often land on Tuesdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
73 episodes
A growing catalogue of episodes to place a sponsored read in.
Typical episode
27 min
Median episode length — room for about 3 ad slots (pre-roll, 1 mid-roll, post-roll).

💡 Facts

📤Posts about 1× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 80% Female 20%
Age · peak 18-24
13-1712%
18-2434%
25-3428%
35-4417%
45+9%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

About

Unlocking Behaviour Change is a podcast delving into psychology and motivation. Join Professor Robert West, a world-leading behavioural scientist, and Jamie West, a writer and musician, as they explore the human mind with practical insights and a touch of humour. Whether you’re into psychology, behaviour science, or just want to understand yourself (and others) a little better, this podcast is for you. Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

Frequently asked questions

How much does Unlocking Behaviour Change charge for a sponsorship?
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