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Ransomware. PPO write-offs. A front desk that can't convert a phone call. The Wired Dentistry is where Dr Lorne Lavine, the Digital Dentist, and Naren Arulrajah of Ekwa Marketing work through what's quietly costing dental practices money — and what to do about it. Two decades each on the technology and marketing sides of dentistry, in conversations built for practice owners, not patients.