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🧭 Explore 🔎 More True Crime creators 🌍 Top creators in Australia Podcast rankings
The Sure Thing

The Sure Thing ★4.817 ratings Add us as a preferred source on Google

Podcast 🎧 Listen on Apple Podcasts True Crime 📍 Australia
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Make a deal with The Sure Thing

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
17
Avg rating
★ 4.8 /5
Episodes
9
Cadence
0.8 ep/wk
Latest episode
5 years ago
🎁 Free analysisfor The Sure Thing
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 7 days
≈ 0.8 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Sundays
New episodes most often land on Sundays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
9 episodes
A growing catalogue of episodes to place a sponsored read in.

💡 Facts

📤Posts about 0.8× per week.
📍Based in Australia.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 26% Female 74%
Age · peak 18-24
13-178%
18-2435%
25-3429%
35-4418%
45+10%
Top geographies
  • Australia45%
  • United States18%
  • United Kingdom9%
  • New Zealand6%
  • Canada3%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

About

The Sure Thing is the untold story of how two university friends hatched a near perfect crime, only to be undone by the desire for more. Angus Grigg pieces together Australia's biggest insider trading scam in a new six-part podcast from The Australian Financial Review. New episodes released every Monday 6am AEDT.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

On Trial Australia On Trial Australia 60% The Lost Ones The Lost Ones 59% The Asylum For LinkedIn Lunatics The Asylum For LinkedIn Lunatics 47% Murder in Mauritius Podcast Murder in Mauritius Podcast 43% Coffee, Crime and Conspiracies Coffee, Crime and Conspiracies 42% Foundling Foundling 41%

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Frequently asked questions

How much does The Sure Thing charge for a sponsorship?
The Sure Thing hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Sure Thing for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Sure Thing, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does The Sure Thing have?
The Sure Thing has 17 ratings on Podcast.

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