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The Lede

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Make a deal with The Lede

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premiu… from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable ent… from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you … $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — bran… $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for… $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
270
Cadence
1 ep/wk
Latest episode
2 months ago
🎁 Free analysisfor The Lede
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Very consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 7 days
≈ 1 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Mondays
New episodes most often land on Mondays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
270 episodes
An established show — roughly 5 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 1× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 49% Female 51%
Age · peak 25-34
13-175%
18-2426%
25-3430%
35-4421%
45+18%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Lede's audience is most likely to respond to — from detected sponsorships in this niche.

Whop Truthsocial

About

This is The Lede, the New Lines Magazine podcast. Each week, we delve into the biggest ideas, events and personalities from around the world. For more stories from New Lines, visit our website, newlinesmag.com

📸 Gallery

Why Israel Keeps Voting and Nothing Changes How Power Corrupts Those Who Seek It The Arguments America Has Never Settled Soccer, Power and the Politics of America’s World Cup How a New Pandemic Exposes the Geopolitics of Disease The Winners and Losers of the Iran Peace Deal How Europe’s Hinterlands Became Its Front Line How Revolutionary Iran Became a Mafia State

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Gold Goats 'n Guns Podcast Gold Goats 'n Guns Podcast 47% Keeping Score Keeping Score 47% The Indiana Weather Podcast The Indiana Weather Podcast 46% CDSN Podcast Network CDSN Podcast Network 45% Morgan's Pop Talks Morgan's Pop Talks 42% Every Town Every Town 40%

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Frequently asked questions

How much does The Lede charge for a sponsorship?
The Lede hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Lede for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Lede, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

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