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The Lead ✓Claimed Add us as a preferred source on Google

👤 Owned by Bruce Whitfield’s Business Week →

Podcast 🎧 Listen on Apple Podcasts News 📍 South Africa

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🔄 Data last refreshed 2 months ago

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Make a deal with The Lead

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Ratings

N/A

Episodes

226

Cadence

1.2 ep/wk

Latest episode

3 months ago

🎁 Free analysisfor The Lead

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Irregular

New episodes · by day of week

Release cadence

Every 2 days

≈ 1.2 episodes / week — cadence varies, so lock dates when you book.

Usual drop day

Wednesdays

New episodes most often land on Wednesdays — the freshest slot for a host-read ad to reach listeners.

Catalog depth

226 episodes

An established show — roughly 4 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 1.2× per week.

📍Based in South Africa.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split

Male 46% Female 54%

Age · peak 18-24

13-174%

18-2430%

25-3429%

35-4420%

45+17%

Top geographies

South Africa52%
United States14%
United Kingdom6%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Lead's audience is most likely to respond to — from detected sponsorships in this niche.

Truthsocial

Whop

Thealexjonesstore

About

Seasoned broadcast journalist Graeme Raubenheimer brings you The Lead, News24's definitive podcast for in-depth reporting. Join us every Monday and Wednesday at 19:00 SAST for candid conversations with our top journalists, and discover what they saw, heard, and uncovered in their relentless pursuit of the big story. Episodes drop on Spotify, Apple Podcasts, and YouTube like clockwork. WhatsApp: 072 562 3179 or email: . This is The Lead, and this is the South African story.

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🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Lunch Hour with Washington Signal 48%

Markus och Malcom 48%

KMSU Every Day Is Earth Day 47%

Weekend Shows 46%

Radioinfo Podcast 43%

Ràdio Barcelona 41%

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KMSU Every Day Is Earth Day

@kmsu-every-day-is-earth-day

5.0★ 2 Ratings

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Frequently asked questions

How much does The Lead charge for a sponsorship?

The Lead hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.

How do I contact The Lead for a brand deal or collaboration?

Send a paid deal or collab request right here on SocialDB — we notify The Lead, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

The Lead ✓Claimed Add us as a preferred source on Google

Make a deal with The Lead

🗓️ Publishing rhythm

💡 Facts

👥 Audience demographics

💚 Brand affinity

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🔀 Audience overlap

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