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The Lake

The Lake ★4.921 ratings Add us as a preferred source on Google

Podcast 🎧 Listen on Apple Podcasts True Crime
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Make a deal with The Lake

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
21
Avg rating
★ 4.9 /5
Episodes
10
Cadence
0 ep/wk
Latest episode
7 months ago
🎁 Free analysisfor The Lake
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Irregular
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Daily
≈ 0 episodes / week — cadence varies, so lock dates when you book.
Usual drop day
Sundays
New episodes most often land on Sundays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
10 episodes
An established show — roughly 5 years at this pace, with a deep back-catalogue of evergreen ad inventory.
Typical episode
52 min
Median episode length — room for about 4 ad slots (pre-roll, 2 mid-rolls, post-roll).

💡 Facts

📤Posts about 0× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 24% Female 76%
Age · peak 18-24
13-1710%
18-2432%
25-3431%
35-4415%
45+12%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

About

For more than five years, New Zealand investigative journalist Aaron Smale has been digging into the injustices - and crimes - of the state welfare system of Aotearoa New Zealand. Of all the unbelievable stories he has investigated, none is more shocking than what happened to children and adolescents at Lake Alice Psychiatric Hospital in the 1970s under the supervision of head psychiatrist Selwyn Leeks. This podcast contains descriptions of physical, sexual and psychological abuse perpetrated against children, as well as swearing, and frank discussions about mental health and suicide. Take care when and where you listen.

📸 Gallery

Trailer: Quarantine Nation Charges Laid | 8 The State Is A Psychopath | 7 One Flew Over the Lake | 6 Outrageous In The Extreme | 5 Days of their Lives | 4 The Case of the Niuean Boy | 3 The National Grid | 2

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Wrongly Accused: The Annette Hewins Story Wrongly Accused: The Annette Hewins Story 48% Unicorn Girl Unicorn Girl 46% The Paddlefish Caviar Heist The Paddlefish Caviar Heist 45% Where Is Daniel Morcombe? Where Is Daniel Morcombe? 44% Killer In The Code Killer In The Code 44% Matty Matty 42%

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Frequently asked questions

How much does The Lake charge for a sponsorship?
The Lake hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Lake for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Lake, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does The Lake have?
The Lake has 21 ratings on Podcast.

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