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The Hard Shoulder

The Hard Shoulder ★3.710 ratings ✓Claimed Add us as a preferred source on Google

👤 Owned by The Hard Shoulder →
Podcast 🎧 Listen on Apple Podcasts Society & Culture 📍 Ireland
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🔄 Data last refreshed 2 months ago
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Make a deal with The Hard Shoulder

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
10
Avg rating
★ 3.7 /5
Episodes
7.8K
Cadence
19.1 ep/wk
Latest episode
2 months ago
🎁 Free analysisfor The Hard Shoulder
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Irregular
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Daily
≈ 19.1 episodes / week — cadence varies, so lock dates when you book.
Usual drop day
Fridays
New episodes most often land on Fridays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
7.8K episodes
An established show — roughly 8 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 19.1× per week.
📍Based in Ireland.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 46% Female 54%
Age · peak 18-24
13-178%
18-2435%
25-3429%
35-4418%
45+10%
Top geographies
  • Ireland52%
  • United States14%
  • United Kingdom6%
  • India5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

About

The Hard Shoulder Podcast with Ciara Kelly and Shane Colman is your essential drivetime companion—bringing fresh perspective and energy to your drive home. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at http://newstalk.com/listenlive | Download the GoLoud app now, the new home for Newstalk

📸 Gallery

The Ultimate Guide: Naples How do we reduce littering at festivals? How can we make teaching a sustainable career? Is Ireland’s beef trade at risk? If you could ban anything - what would it be? Does more expensive toothpaste actually make a difference? Is the tide turning against Infantino? EU Home Affairs Ministers discuss Ceuta migrant crisis - latest updates

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Pat Kenny Show The Pat Kenny Show 62% The Last Word with Matt Cooper The Last Word with Matt Cooper 61% Lunchtime Live Lunchtime Live 55% Moncrieff Moncrieff 55% Moncrieff Moncrieff 55% The Fred Show On Demand The Fred Show On Demand 42%

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Frequently asked questions

How much does The Hard Shoulder charge for a sponsorship?
The Hard Shoulder hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Hard Shoulder for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Hard Shoulder, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does The Hard Shoulder have?
The Hard Shoulder has 10 ratings on Podcast.

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