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🧭 Explore 🔎 More news creators 🌍 Top creators in New Zealand Podcast rankings
The Fold

The Fold Add us as a preferred source on Google

Podcast news 📍 New Zealand
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🔄 Data last refreshed 2 months ago
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Make a deal with The Fold

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
343
Cadence
1.1 ep/wk
Latest episode
2 months ago
🎁 Free analysisfor The Fold
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 6 days
≈ 1.1 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Mondays
New episodes most often land on Mondays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
343 episodes
An established show — roughly 6 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 1.1× per week.
📍Based in New Zealand.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 46% Female 54%
Age · peak 25-34
13-175%
18-2426%
25-3430%
35-4421%
45+18%
Top geographies
  • New Zealand52%
  • United States14%
  • United Kingdom6%
  • India5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Fold's audience is most likely to respond to — from detected sponsorships in this niche.

Truthsocial Whop Thealexjonesstore

About

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

📸 Gallery

How TVNZ won the Fifa World Cup How’s that under-16 social media ban going for you, Australia? At Large with Toby Manhire: View from media-politics junction, with Mike Munro The creator economy goes mainstream

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The UTV Podcast The UTV Podcast 46% "E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder "E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder 45% Voice Of Crypto Voice Of Crypto 44% The Fox Den With Gina B and Mama D The Fox Den With Gina B and Mama D 43% Ag Life Ag Life 42% NewsRamp Awards and Recognition Podcast NewsRamp Awards and Recognition Podcast 42%

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Frequently asked questions

How much does The Fold charge for a sponsorship?
The Fold hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Fold for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Fold, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

✉ Message The Fold

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🎤 Event / appearance with The Fold

Booking an event / appearance is a Pro feature. Upgrade to book The Fold for an in-person or virtual appearance — payment held safely in escrow until the event is done.

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  • ✓ The Fold gets notified by email
  • ✓ Fee held in escrow, released after the appearance
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