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Should This Exist?

Should This Exist? ★4.3779 ratings Add us as a preferred source on Google

Podcast 🎧 Listen on Apple Podcasts Technology
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Make a deal with Should This Exist?

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $63→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $42→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $27→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $243→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $247→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $146→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $97/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $43→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
779
Avg rating
★ 4.3 /5
Episodes
26
Cadence
0.1 ep/wk
Latest episode
2 years ago
🎁 Free analysisfor Should This Exist?
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Very consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 7 days
≈ 0.1 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Wednesdays
New episodes most often land on Wednesdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
26 episodes
An established show — roughly 10 years at this pace, with a deep back-catalogue of evergreen ad inventory.
Typical episode
32 min
Median episode length — room for about 3 ad slots (pre-roll, 1 mid-roll, post-roll).

💡 Facts

📤Posts about 0.1× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 78% Female 22%
Age · peak 18-24
13-179%
18-2436%
25-3430%
35-4414%
45+11%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
TechnologyGadgetsSoftwareGaming

💚 Brand affinity

Estimated

Brands Should This Exist?'s audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Fiverr Genshin Impact Audible Dbrand AG1 Incogni NordVPN Epidemic Sound

About

It's the question of our times: How is technology impacting our humanity? "Should This Exist?" invites the creators of radical new technologies to set aside their business plan, and think through the human side: What is the invention’s greatest promise? And what could possibly go wrong? Show host Caterina Fake (Partner, Yes VC; Cofounder Flickr) is a celebrated tech pioneer and one of Silicon Valley’s most eloquent commentators on technology and the human condition. Joined by a roster of all-star expert guests who have a knack for looking around corners, Caterina drops listeners into the minds of today’s ingenious entrepreneurs and guides them through the journey of foreseeing what their technology might do to us, and for us. Should This Exist? is a WaitWhat original series in partnership with Quartz.

📸 Gallery

Introducing: Pioneers of AI Introducing: Offsite Adventures Introducing: Ingenious with Caterina Fake

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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Frequently asked questions

How much does Should This Exist? charge for a sponsorship?
Should This Exist? hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Should This Exist? for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Should This Exist?, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does Should This Exist? have?
Should This Exist? has 779 ratings on Podcast.

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