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NPR Music

NPR Music ★4.33.1K ratings Add us as a preferred source on Google

Podcast 🎧 Listen on Apple Podcasts Music
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🔄 Data last refreshed 2 months ago
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Make a deal with NPR Music

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $255→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $169→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $110→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $980→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $1,000→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $588→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $392/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $173→ 🎙️Get booked on this podcastAppear as a paid guest on this show $172→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
3.1K
Avg rating
★ 4.3 /5
Episodes
435
Cadence
3.2 ep/wk
Latest episode
1 month ago
🎁 Free analysisfor NPR Music
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 2 days
≈ 3.2 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Fridays
New episodes most often land on Fridays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
435 episodes
An established show — roughly 3 years at this pace, with a deep back-catalogue of evergreen ad inventory.
Typical episode
41 min
Median episode length — room for about 4 ad slots (pre-roll, 2 mid-rolls, post-roll).

💡 Facts

📤Posts about 3.2× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 46% Female 54%
Age · peak 18-24
13-1710%
18-2432%
25-3431%
35-4415%
45+12%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands NPR Music's audience is most likely to respond to — from detected sponsorships in this niche.

Streamersonglist Keeps Mixcloud Treatstream Fiverr DistroKid Steamcommunity Genshin Impact Valve Corporation Beatport

About

Welcome to your all-in-one destination for every NPR Music podcast. We break down the best new albums to hit streaming each week on New Music Friday; we share the latest songs worthy of your playlists on All Songs Considered; there’s off-the-rails conversations (and chisme!) about Latin music on Alt.Latino. The NPR Music channel is your hub for new records, iconic artists and cult heroes, free of algorithms and full of surprises. Support public media by joining NPR+ at plus.npr.org. You’ll get perks for over 25 NPR podcasts, including bonus episodes and sponsor-free listening for NPR Music.

📸 Gallery

New Music Friday: The best albums out Sept. 25 Alt.Latino: YEИDRY's life in six songs Lizzy McAlpine, Víkingur Ólafsson plays Bach, and more of the week's best songs Sylvan Esso: The NPR Music Interview New Music Friday: The best albums out Sept. 18 Alt.Latino: Los Texmaniacs keep tradition alive M83, Shygirl, FKJ and the best songs we heard this week New Music Friday: The best albums out Sept. 11

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Gospel Jubilee The Gospel Jubilee 48% Guitar Radio Show Guitar Radio Show 47% DRUM AND BASS | Computers LIVE | BREAKCORE DNB IDM | Neurofunk Lo Fi Jump Up | FUTURE DUBSTEP RIDDIM | Reaktor Live Looping | DRUM AND BASS | Computers LIVE | BREAKCORE DNB IDM | Neurofunk Lo Fi Jump Up | FUTURE DUBSTEP RIDDIM | Reaktor Live Looping | 46% Back To Back with Willy Joy Back To Back with Willy Joy 45% Crucial Reggae Time Crucial Reggae Time 43% DRUM AND BASS | Computers LIVE | BREAKCORE DNB IDM | Neurofunk Lo Fi Jump Up | FUTURE DUBSTEP RIDDIM | Reaktor Live Looping | DRUM AND BASS | Computers LIVE | BREAKCORE DNB IDM | Neurofunk Lo Fi Jump Up | FUTURE DUBSTEP RIDDIM | Reaktor Live Looping | 40%

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Frequently asked questions

How much does NPR Music charge for a sponsorship?
NPR Music hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact NPR Music for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify NPR Music, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does NPR Music have?
NPR Music has 3,134 ratings on Podcast.

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