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"... one of the pivotal figures in North American dance music." -Clash Magazine Melleefresh has been an avant-garde performer and producer in the Canadian arts scene for nearly 30 years. She is currently the President of @PlayRecords (US/UK). Among the many artists with whom Melleefresh has collaborated through Play Records are Dirty 30 aka Alixander lll, Billy Newton-Davis, Calvertron, Hoxton Whores, 40oz Profits, Gettoblaster, Jerome Robbins, MC Flipside, Boy Pussy and SpekrFreks. In 2004, Melleefresh was looking for artists to remix a Carole Pope album and was introduced to a young DJ from Niagara Falls using the moniker deadmau5. Signing him to Play Records, Melleefresh and deadmau5 collaborated on many tracks in the label's repertoire, including the 2008 Juno Award-nominated After Hours. Most recently, Melleefresh opened Play Deep with Zach Brown-Smith (DJ Spydabrown). Located in London's posh King's Cross neighbourhood, Play Deep is a 3-storey, 3-room state-of-the-art recording studio that has served as a recording venue for The Spice Girls, the Duchess of York Sarah Ferguson, Ellie Goulding, Rita Ora, Wretch 32, Giggs, Emeli Sande, Canada's Keiza, DJ Jazzy Jeff, and Popcaan, among others.