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It's time we give logistics the attention it deserves, or more precisely, to give its passionate professionals and experts, its rock stars, the attention THEY deserve. I love logistics - and I love good conversations. And rock’n’roll. So, for me, the ultimate combination of these is this very podcast. My name is Per Olof Arnäs and I am a PhD in logistics. I have been working within the field, both in academia and in industry, in various roles since the late 1980s. To my kids, this was right about the same time the dinosaurs went extinct. To me, it was when the digital development started its first tentative steps towards the fantastic world we have today. And this development is only the beginning. Today I am a researcher, lecturer and geek focusing on the digital revolution of the logistics industry. And I love the 21st century. In Logistics Rocks, I will meet the world’s most interesting, passionate and knowledgeable logistics rock stars to take about their perspectives on this very cool subject. We will also talk about rock, of course. And be sure to follow my ever-growing playlist on Spotify. Rock on!