LIVE
⭐8.8M influencer listings 🏢98.2K sponsor listings 🌍120.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋4.1M Bluesky creators 🎙️1.4M podcast creators 🟣1.3M Twitch creators 📈724.5K Pinterest creators 🥊313.7K Kick creators 264.9K YouTube creators 𝕏254.8K X creators 🐘248.6K Mastodon creators 🎵137.3K TikTok creators ✈️107.6K Telegram creators 🎮14K Discord creators 📈11.4K Substack creators 🎬4.6K Rumble creators 🧵3.6K Threads creators ⭐8.8M influencer listings 🏢98.2K sponsor listings 🌍120.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋4.1M Bluesky creators 🎙️1.4M podcast creators 🟣1.3M Twitch creators 📈724.5K Pinterest creators 🥊313.7K Kick creators 264.9K YouTube creators 𝕏254.8K X creators 🐘248.6K Mastodon creators 🎵137.3K TikTok creators ✈️107.6K Telegram creators 🎮14K Discord creators 📈11.4K Substack creators 🎬4.6K Rumble creators 🧵3.6K Threads creators
🧭 Explore 🔎 More business creators Podcast rankings
It's About Payroll

It's About Payroll Add us as a preferred source on Google

Podcast business
⚔ Compare ☆ Follow Own this podcast?
🔄 Data last refreshed 2 months ago
🤝

Make a deal with It's About Payroll

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
222
Cadence
0.8 ep/wk
Latest episode
2 months ago
🎁 Free analysisfor It's About Payroll
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Weekly
≈ 0.8 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Mondays
New episodes most often land on Mondays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
222 episodes
An established show — roughly 5 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 0.8× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 71% Female 29%
Age · peak 18-24
13-173%
18-2429%
25-3428%
35-4424%
45+16%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands It's About Payroll's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Keeps Fiverr Charles Schwab Robinhood Neuberger Betterment Gymshark VanEck Nuveen

About

Brian Escobar and Walter William Duncan III are the hosts of It’s About Payroll. Collectively, they have over 4 decades of experience in the payroll industry. This podcast was created with the intent of sharing their knowledge and attracting new talent to the payroll industry. ItsAboutPayroll.io You can access their LinkedIn profiles. https://www.linkedin.com/mwlite/in/escobarbrian https://www.linkedin.com/mwlite/in/william-duncan-477051187

📸 Gallery

Payroll Through the Years: What History Can Teach Payroll Professionals Today What Season 17 Taught Us About Payroll’s Future "Stop Treating Payroll as Overhead — It Could Cost You Millions" The $18,000 Payroll Mistake: What Would You Do? True Payroll Crime Stories: Shady Business in the Sunshine State AI Is Coming for Payroll, but Not How You Think Jim O'Connor's Playbook for Fixing America's Broken Benefits System Payroll: The Past, Present & Future

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

HR Like a Boss by Willory HR Like a Boss by Willory 45% Podcast | Write Your Book in a Flash Podcast with Dan Janal Podcast | Write Your Book in a Flash Podcast with Dan Janal 42% The Suite Spot The Suite Spot 41% Expert Ownership Podcast Expert Ownership Podcast 40% Lagniappe Lagniappe 40% Heroes of Reality Heroes of Reality 40%

More like this

Find more →
Podcast ＋
HR Like a Boss by Willory
HR Like a Boss by Willory
@hr-like-a-boss-by-willory
0 Ratings
Podcast ＋
The Suite Spot
The Suite Spot
@the-suite-spot-e447
0 Ratings
Podcast ＋
Expert Ownership Podcast
Expert Ownership Podcast
@expert-ownership-podcast
0 Ratings
Podcast ＋
Lagniappe
Lagniappe
@lagniappe-a497
0 Ratings
Podcast ＋
Heroes of Reality
Heroes of Reality
@heroes-of-reality
0 Ratings
Podcast ＋
Podcast | Write Your Book in a Flash Podcast with Dan Janal
Podcast | Write Your Book in a Flash Podcast with Dan Janal
@podcast-write-your-book-in-a-flash-podcast-with-dan-janal
0 Ratings

Frequently asked questions

How much does It's About Payroll charge for a sponsorship?
It's About Payroll hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact It's About Payroll for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify It's About Payroll, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

✉ Message It's About Payroll

Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.

  • ✓ Message any influencer from their listing
  • ✓ The influencer gets notified by email
  • ✓ Manage every conversation in one inbox
See Pro $9.95/mo →

Already Pro? Log in.

🎤 Event / appearance with It's About Payroll

Booking an event / appearance is a Pro feature. Upgrade to book It's About Payroll for an in-person or virtual appearance — payment held safely in escrow until the event is done.

  • ✓ Book them for events, livestreams, panels & more
  • ✓ It's About Payroll gets notified by email
  • ✓ Fee held in escrow, released after the appearance
See Pro $9.95/mo →

Already Pro? Log in.

Auto-generated from Podcast's public data — no affiliation with or endorsement by SocialDB. Is this you? Claim it · Remove

✉️ Contact