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IT IS WHAT IT IS

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Make a deal with IT IS WHAT IT IS

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
485
Cadence
3.9 ep/wk
Latest episode
4 months ago
🎁 Free analysisfor IT IS WHAT IT IS
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Daily
≈ 3.9 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Thursdays
New episodes most often land on Thursdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
485 episodes
An established show — roughly 2 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 3.9× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 68% Female 32%
Age · peak 18-24
13-1712%
18-2434%
25-3428%
35-4417%
45+9%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
SportsFitnessBetting

💚 Brand affinity

Estimated

Brands IT IS WHAT IT IS's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Treatstream Surfshark Fiverr Steamcommunity Tipme Whatnot Pcpartpicker NordVPN Instant Gaming

About

It Is What It Is, hosted by platinum-selling recording artists Ma$e and Cam’ron alongside Treasure "Stat Baby" Wilson, combines barber shop dialogue and sports commentary in hilarious and insightful episodes everyday. Join Ma$e and Cam'ron as they interview NBA, NFL, and other sporting icons plus celebrities and welcome back recurring guests to share insight and discuss the hottest topics!!

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Mirror Football Mirror Football 46% BBALL BREAKDOWN Podcast BBALL BREAKDOWN Podcast 44% Burn It All Down Burn It All Down 43% Just End The Suffering Just End The Suffering 42% Purple Mafia -Minnesota Vikings Podcast- Purple Mafia -Minnesota Vikings Podcast- 41% The Orient Outlook Podcast The Orient Outlook Podcast 40%

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Frequently asked questions

How much does IT IS WHAT IT IS charge for a sponsorship?
IT IS WHAT IT IS hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact IT IS WHAT IT IS for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify IT IS WHAT IT IS, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

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