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In the Sauce

In the Sauce Add us as a preferred source on Google

Podcast business
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🔄 Data last refreshed 3 months ago
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Make a deal with In the Sauce

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
285
Cadence
0.9 ep/wk
Latest episode
3 months ago
🎁 Free analysisfor In the Sauce
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Very consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 7 days
≈ 0.9 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Thursdays
New episodes most often land on Thursdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
285 episodes
An established show — roughly 6 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 0.9× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 71% Female 29%
Age · peak 25-34
13-176%
18-2427%
25-3431%
35-4422%
45+14%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands In the Sauce's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Fiverr Coinbase Robinhood Neuberger Clipchamp Softr Betterment CPI Capital

About

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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Frequently asked questions

How much does In the Sauce charge for a sponsorship?
In the Sauce hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact In the Sauce for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify In the Sauce, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

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🎤 Event / appearance with In the Sauce

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