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In The Dark

In The Dark ★4.628K ratings Add us as a preferred source on Google

🔄 Data last refreshed 2 months ago
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Ratings
28K
Avg rating
★ 4.6 /5
Episodes
70
Cadence
0.1 ep/wk
Latest episode
25 days ago
🎁 Free analysisfor In The Dark

🗓️ Publishing rhythm

Consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 7 days
≈ 0.1 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Tuesdays
New episodes most often land on Tuesdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
70 episodes
An established show — roughly 17 years at this pace, with a deep back-catalogue of evergreen ad inventory.
Typical episode
43 min
Median episode length — room for about 4 ad slots (pre-roll, 2 mid-rolls, post-roll).

💡 Facts

📤Posts about 0.1× per week.
🏅Earned the 10K Ratings for passing 10K ratings.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 32% Female 68%
Age · peak 18-24
13-178%
18-2435%
25-3429%
35-4418%
45+10%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

About

In the Dark, hosted by Madeleine Baran, is an award-winning investigative-journalism podcast that started in 2016. Its first season looked at the mysterious abduction of Jacob Wetterling in rural Minnesota and the lack of accountability that sheriffs face when they fail to solve cases. Season 2 examined the case of Curtis Flowers, who was tried six times for the same crime. In 2020, In the Dark released a special report on the coronavirus pandemic in the Mississippi Delta. In 2023, In the Dark joined The New Yorker and in 2024, it released “The Runaway Princesses,” a four-part series that asks why the women in Dubai’s royal family keep trying to run away. Season 3, released in 2024, asked why no one was punished for the killings of twenty-five civilians in Haditha, Iraq. In the Dark won the Pulitzer Prize for audio for Season 3. The podcast is a three-time Peabody Award winner and, in 2019, became the first podcast to win a George Polk Award, one of the top honors in journalism. The program has also received an Alfred I. duPont-Columbia University Award and a Robert F. Kennedy Journalism Award. New Yorker subscribers get early, ad-free access. In Apple Podcasts, tap the link at the top of the feed to subscribe or link an existing subscription. Or visit newyorker.com/dark to subscribe and listen in the New Yorker app. If you have comments or story tips, please send them to .

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Frequently asked questions

How much does In The Dark charge for a sponsorship?
In The Dark hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact In The Dark for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify In The Dark, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does In The Dark have?
In The Dark has 27,954 ratings on Podcast.

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