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How I Built This with Guy Raz

How I Built This with Guy Raz ★4.729.7K ratings Add us as a preferred source on Google

Podcast 🎧 Listen on Apple Podcasts Business
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Make a deal with How I Built This with Guy Raz

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $2,410→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $1,601→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $1,038→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $9,268→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $9,453→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $5,561→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $3,707/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $1,631→ 🎙️Get booked on this podcastAppear as a paid guest on this show $1,631→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $261/hr→

Every booking is a normal escrow-protected deal.

Ratings
29.7K
Avg rating
★ 4.7 /5
Episodes
857
Cadence
2 ep/wk
Latest episode
27 days ago
🎁 Free analysisfor How I Built This with Guy Raz
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Very consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 3 days
≈ 2 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Thursdays
New episodes most often land on Thursdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
857 episodes
An established show — roughly 8 years at this pace, with a deep back-catalogue of evergreen ad inventory.
Typical episode
48 min
Median episode length — room for about 4 ad slots (pre-roll, 2 mid-rolls, post-roll).

💡 Facts

📤Posts about 2× per week.
🏅Earned the 10K Ratings for passing 10K ratings.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 67% Female 33%
Age · peak 18-24
13-177%
18-2428%
25-3427%
35-4423%
45+15%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands How I Built This with Guy Raz's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Keeps Fiverr VanEck Nuveen DBMF RockStep Capital WisdomTree Public Franklin Templeton

About

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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Frequently asked questions

How much does How I Built This with Guy Raz charge for a sponsorship?
How I Built This with Guy Raz hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact How I Built This with Guy Raz for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify How I Built This with Guy Raz, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does How I Built This with Guy Raz have?
How I Built This with Guy Raz has 29,658 ratings on Podcast.

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