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⭐1.74M influencer listings 🏢28.4K sponsor listings 🌍49.67B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🟣684.4K Twitch creators 🦋455.8K Bluesky creators 🎙️238.7K podcast creators 🐘137.4K Mastodon creators ▶️71.9K YouTube creators 🥊60.4K Kick creators ✈️46.4K Telegram creators 𝕏26.4K X creators 🎵13.3K TikTok creators 🎮4.9K Discord creators 🎬2.9K Rumble creators 🧵1.1K Threads creators ⭐1.74M influencer listings 🏢28.4K sponsor listings 🌍49.67B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🟣684.4K Twitch creators 🦋455.8K Bluesky creators 🎙️238.7K podcast creators 🐘137.4K Mastodon creators ▶️71.9K YouTube creators 🥊60.4K Kick creators ✈️46.4K Telegram creators 𝕏26.4K X creators 🎵13.3K TikTok creators 🎮4.9K Discord creators 🎬2.9K Rumble creators 🧵1.1K Threads creators
First Principles

First Principles

Podcast 🎧 Listen on Apple Podcasts Entrepreneurship
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🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premiu… from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable ent… from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you … $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — bran… $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for… $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap→

Every booking is a normal escrow-protected deal.

Ratings
12
Avg rating
★ 4.7 /5
Episodes
125
Cadence
0.5 ep/wk
Latest episode
5 days ago
🧰 Free analysis for First Principles
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

💡 Facts

📤Posts about 0.5× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 49% Female 51%
Age · peak 18-24
13-179%
18-2436%
25-3430%
35-4414%
45+11%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

About

First Principles is a weekly interview podcast comprising authentic, candid, and insightful conversations between some of India’s most accomplished founders and business leaders, and Rohin Dharmakumar, The Ken’s CEO & co-founder. From personal philosophies, mental models and decision making frameworks, to reading habits, parenting styles or personal interests, each episode will delve into what makes each of these leaders unique.

📸 Gallery

Fireside Ventures' Kanwaljit Singh on the decade at Hindustan Lever that gave him consumer, raising half the fund he could have, and keeping a coach in his sixties Fireside Ventures' Kanwal Singh on the consumer-brands bet nobody believed in, why "for a 5x, nobody will call you legendary," and on refusing the one-100x-outlier game Part 2: Saahil Goel of Shiprocket on wanting a paisa of every Indian transaction outside the marketplaces, who doesn't survive at Shiprocket, and still playing Pink Floyd on a Fender Part 1: Saahil Goel of Shiprocket on rebuilding the same company three times,  the $4 million he was told to take or leave and why in India you sell outcomes, not software Part 2: Impresario's Riyaaz Amlani on digital landlords, doers & divas, and why delivery will never eat dine-in Part 1: Impresario's Riyaaz Amlani on Mocha, "Handmade," four near-deaths and 25 years of building places to be Part 2: Kuku’s Lal Chand Bisu on the Bathoth-to-Bandra arc, learning from iterations not books, and why nos beat yeses Part 1: Kuku's Lal Chand Bisu on killing three products, ditching the free tier and charging Bharat ₹399 a year

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Conscious Entrepreneur | Leadership, Self-Awareness & Mindset The Conscious Entrepreneur | Leadership, Self-Awareness & Mindset 47% Calm is the New KPI™: Engineering Calmer Agencies & Consulting Firms Calm is the New KPI™: Engineering Calmer Agencies & Consulting Firms 44% The Happy Customer Channel The Happy Customer Channel 43% Effortless Online Systems Effortless Online Systems 43% The Finance & Accounting Show The Finance & Accounting Show 43% HSBC Talks Business HSBC Talks Business 42%

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