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At the Edge

At the Edge ✓Claimed Add us as a preferred source on Google

👤 Owned by The McKinsey Podcast →
Podcast business
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🔄 Data last refreshed 2 months ago
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Make a deal with At the Edge

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
27
Cadence
0.2 ep/wk
Latest episode
10 months ago
🎁 Free analysisfor At the Edge
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Monthly
≈ 0.2 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Mondays
New episodes most often land on Mondays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
27 episodes
An established show — roughly 2 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 0.2× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 71% Female 29%
Age · peak 18-24
13-173%
18-2429%
25-3428%
35-4424%
45+16%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands At the Edge's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Keeps Fiverr Charles Schwab Robinhood Neuberger Betterment Gymshark VanEck Nuveen

About

In conversation with leaders and experts, McKinsey's At the Edge podcast demystifies cutting-edge technologies and shares strategies on how companies can capture big opportunities.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The MHI Industry Leadership Podcast The MHI Industry Leadership Podcast 45% Lead to Succeed Lead to Succeed 44% Home Remodeler Toolbox Home Remodeler Toolbox 44% Real Profit, Real Perspective Podcast Real Profit, Real Perspective Podcast 41% Koined Insights Koined Insights 41% The ProPTN Podcast The ProPTN Podcast 40%

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Frequently asked questions

How much does At the Edge charge for a sponsorship?
At the Edge hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
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