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1st and Now

1st and Now ★5.03 ratings Add us as a preferred source on Google

Podcast 🎧 Listen on Apple Podcasts Football
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Make a deal with 1st and Now

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
3
Avg rating
★ 5 /5
Episodes
234
Cadence
1 ep/wk
Latest episode
2 months ago
🎁 Free analysisfor 1st and Now
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 7 days
≈ 1 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Wednesdays
New episodes most often land on Wednesdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
234 episodes
An established show — roughly 4 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 1× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 70% Female 30%
Age · peak 18-24
13-1710%
18-2432%
25-3431%
35-4415%
45+12%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands 1st and Now's audience is most likely to respond to — from detected sponsorships in this niche.

Liquipedia

About

Step inside the office of a professional football team and get an inside look at what goes on behind the scenes. Players, coaches & other special guests will join Matt Baker & Nik Kowalski in studio for a unique look at BC Lions football and other stories in the world of sports.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

One and Dunne Radio One and Dunne Radio 48% See Ball Get Ball with David Pollack See Ball Get Ball with David Pollack 45% Ultimate College Football Podcast Ultimate College Football Podcast 44% Nebraska at The Voice of College Football Nebraska at The Voice of College Football 43% Jags A.M. Jags A.M. 41% Jethro's BBQ SoundOFF Jethro's BBQ SoundOFF 40%

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Frequently asked questions

How much does 1st and Now charge for a sponsorship?
1st and Now hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact 1st and Now for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify 1st and Now, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does 1st and Now have?
1st and Now has 3 ratings on Podcast.

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