LIVE
⭐7.6M influencer listings 🏢88.7K sponsor listings 🌍110B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3.2M Bluesky creators 🎙️1.4M podcast creators 🟣1.2M Twitch creators 📈565.6K Pinterest creators 🥊269.2K Kick creators 𝕏234.3K X creators 🐘225.1K Mastodon creators 216.8K YouTube creators 🎵116.5K TikTok creators ✈️103K Telegram creators 🎮12.8K Discord creators 📈7.7K Substack creators 🎬4.6K Rumble creators 🧵3.2K Threads creators ⭐7.6M influencer listings 🏢88.7K sponsor listings 🌍110B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3.2M Bluesky creators 🎙️1.4M podcast creators 🟣1.2M Twitch creators 📈565.6K Pinterest creators 🥊269.2K Kick creators 𝕏234.3K X creators 🐘225.1K Mastodon creators 216.8K YouTube creators 🎵116.5K TikTok creators ✈️103K Telegram creators 🎮12.8K Discord creators 📈7.7K Substack creators 🎬4.6K Rumble creators 🧵3.2K Threads creators
🧭 Explore 🔎 More news creators Podcast rankings
1 big thing

1 big thing Add us as a preferred source on Google

Podcast news
⚔ Compare ☆ Follow Own this podcast?
🔄 Data last refreshed 2 months ago
🤝

Make a deal with 1 big thing

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
881
Cadence
1 ep/wk
Latest episode
2 years ago
🎁 Free analysisfor 1 big thing
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Very consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 7 days
≈ 1 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Thursdays
New episodes most often land on Thursdays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
881 episodes
An established show — roughly 17 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 1× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 50% Female 50%
Age · peak 25-34
13-176%
18-2427%
25-3431%
35-4422%
45+14%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands 1 big thing's audience is most likely to respond to — from detected sponsorships in this niche.

Whop Thealexjonesstore Truthsocial

About

Axios podcast host Niala Boodhoo digs deep with leaders you know — or need to know — in business, politics and culture. Every week, all in under 20 minutes. About Axios: Axios is a digital media company launched in 2017. Axios helps you become smarter, faster with news and information across politics, tech, business, media, science and the world. Subscribe to our newsletters at axios.com/newsletters and download our mobile app at axios.com/app.  About Niala Boodhoo: Niala Boodhoo is the host of 1 big thing and previously hosted Axios Today She was the founding Host and Executive Producer of the award-winning news program The 21st. An alum of Reuters, The Miami Herald and WBEZ/Chicago, Niala was a 2019-2020 Knight-Wallace fellow.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

trufm Current Affairs trufm Current Affairs 47% James O'Shea Podcasts James O'Shea Podcasts 47% The Stone Builders Rejected - We Are The Chief Cornerstone. The Stone Builders Rejected - We Are The Chief Cornerstone. 47% My FX Buddies My FX Buddies 46% The Arena The Arena 45% The Morning Bite The Morning Bite 40%

More like this

Find more →
Podcast ＋
The Arena
The Arena
@the-arena
0 Ratings
Podcast ＋
trufm Current Affairs
trufm Current Affairs
@trufm-current-affairs
0 Ratings
Podcast ＋
James O'Shea Podcasts
James O'Shea Podcasts
@james-o-shea-podcasts
0 Ratings
Podcast ＋
The Stone Builders Rejected - We Are The Chief Cornerstone.
The Stone Builders Rejected - We Are The Chief Cornerstone.
@the-stone-builders-rejected-we-are-the-chief-cornerstone
0 Ratings
Podcast ＋
The Morning Bite
The Morning Bite
@the-morning-bite
0 Ratings
Podcast ＋
My FX Buddies
My FX Buddies
@my-fx-buddies-ae3e
0 Ratings

Frequently asked questions

How much does 1 big thing charge for a sponsorship?
1 big thing hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact 1 big thing for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify 1 big thing, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

✉ Message 1 big thing

Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.

  • ✓ Message any influencer from their listing
  • ✓ The influencer gets notified by email
  • ✓ Manage every conversation in one inbox
See Pro $9.95/mo →

Already Pro? Log in.

🎤 Event / appearance with 1 big thing

Booking an event / appearance is a Pro feature. Upgrade to book 1 big thing for an in-person or virtual appearance — payment held safely in escrow until the event is done.

  • ✓ Book them for events, livestreams, panels & more
  • ✓ 1 big thing gets notified by email
  • ✓ Fee held in escrow, released after the appearance
See Pro $9.95/mo →

Already Pro? Log in.

Auto-generated from Podcast's public data — no affiliation with or endorsement by SocialDB. Is this you? Claim it · Remove

✉️ Contact