Make a deal with NYT Cooking
🔒 Paid proposals held safely in escrow — released only when the work's approved.
💡 Facts
🕵️ Fake follower check
Estimated- Est. 97% real, active audience · Low fake-follower risk.
- Limited engagement data — score uses the signals available.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (11+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
📌 Recent pins
Live
Search "Lemon Yogurt Cheesecake" in the app to get @yossyarefi's recip
Now's the time to make ice cream at home. Tap the link in bio to see t
This pleasantly tart, balanced punch from Kathryn Stashek, a bartender
It really is all about the pasta. Search “Tapenade Pasta Salad” in the
It's a salad that’s just as crunchy, but holds up much better over tim
High praise! @helen_goh_bakes's Chile Crisp Crackers recipe is free at
A popular dish in Lagos, Nigeria, frejon combines beans and coconut mi
And especially on @ashleylonsdale's Tomato-Avocado Salad. The recipe's
While leeks are often relegated to a supporting role, this recipe give
A jar of kimchi in the fridge will always be a gateway to exciting coo
One of the chef @laylomein’s signature recipes, shimi sauce, is an her
The magic of the drink happens between the lemon juice and salt — @sar
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Gonna Want Seconds
17%
Cut Side Down | Food Recipes | Hosting | Meal Planning
14%
Home. Made. Interest. - Swipe up for more recipes!
13%
Handle the Heat | Tessa Arias
12%
Two Sisters
10%
Bakers Royale | Naomi
10%
More like this
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Frequently asked questions
How much does NYT Cooking charge for a sponsorship?
How do I contact NYT Cooking for a brand deal or collaboration?
How many followers does NYT Cooking have?
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🎤 Event / appearance with NYT Cooking
Booking an event / appearance is a Pro feature. Upgrade to book NYT Cooking for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ NYT Cooking gets notified by email
- ✓ Fee held in escrow, released after the appearance
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