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🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
1.1K
Account age
3 yrs
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Dave Snowden
📊 Post engagement
Recent posts · likes + reposts
Jul 15latest
4
Avg engagement / post
2–5
Typical post (engagement)
0.4%
Engagement vs followers
69/100
Consistent reach
Nov 2022
On Mastodon since
Half of recent posts land between 2 and 5 likes + reposts (median 4) — a dependable floor a sponsored post can count on.
🔥 Top post: A personal post on coming to terms with the 'C' word, luck and t · 11 likes + reposts
📊 Activity & format
Posting cadence
3.8 / week
Posts several times a week.
Content mix
Mostly text
Recent: 12 text · 0 image · 0 video.
Follower / following
7.5×
Follows 149 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on Mastodon ↗
Another in the Virpi series, this time in response to a social media challenge, the difference between starting journeys and seeking destinations https://thecynefin.co/the-next-right-things/
A new post in the 'inspired by Virpi' series, on black swans, dragon kings & perdurability encompassing but not defined by anti-fragility. Apologies for the delay in publishing; life has been disrupted by health issues, which should be res…
Second post in the Virpi-inspired series (although she is not responsible for my views). This one is on epistemic hygiene, black holes, conspiracy theories, and a few other things besides. https://thecynefin.co/epistemic-hygiene/
A polemical post on the abuse of the 'complexity' word. https://thecynefin.co/just-a-fancier-box/
Some preliminary musings on complexity (and why it is not very, very complicated) and associated ethics. https://thecynefin.co/complexity-is-not-beyond-us/
Third and final post reflecting on the two CBI handbooks on knowledge management that I edited back in the 1990s and their relevance to today. This one includes the early version of Cynefin, with a 'transit hub' that became the aporetic/co…
Second of my three posts using the two CBI handbooks on knowledge management that I edited over two decades ago as a source - this time introducing the portolan chart. https://thecynefin.co/cbi-km-2-3-map-before-you-manage/
First of an occasional series looking back on some knowledge management writing from two decades ago, which remains relevant today. https://thecynefin.co/small-wonder/
Seeing pruning in the organisation as a series of paradoxes https://thecynefin.co/the-paradoxes-of-the-knife/
An illustrated field guide to epistemic parasites who are regretably on the increase, consultants despirate for business or fame, LLM augmented, etc., etc. But this should help you spot and name them. https://thecynefin.co/a-field-guid…
Final post for now in the lotus eating series; looking at some of the temptations of fame, but more specifically at the promulgation of solutions without understanding the context from which they arose, or the changed context that AI and …
🐘 Community & instance
Home server
mas.to
A large general-interest Mastodon server. On the fediverse the server a creator picks hints at their community — this one spans all topics.
On Mastodon since
Nov 2022
Joined in the Twitter-exodus wave of late 2022 — part of the migration that made Mastodon a real destination.
💡 Facts
🗓️Joined Mastodon in 2022 — 3 years ago.
👁️Averages 4 views per post.
📤Posts about 3.8× per week.
🕵️ Fake follower check
Estimated43/100
Fair
Credibility score
73%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 73% real, active audience · Medium fake-follower risk.
- Low engagement (~0.4% of followers engage each post) — a sign of an inflated or inactive audience.
- Established account (3+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Founder & CSO The Cynefin co.
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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16%
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16%
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