On the Media Add us as a preferred source on Google
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🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
4.3K
Account age
3 yrs
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor On the Media
Known for
📊 Post engagement
Recent posts · likes + reposts
Apr 29latest
21
Avg engagement / post
9–27
Typical post (engagement)
0.5%
Engagement vs followers
65/100
Consistent reach
Nov 2022
On Mastodon since
Half of recent posts land between 9 and 27 likes + reposts (median 15) — a dependable floor a sponsored post can count on.
🔥 Top post: Enshitification on the radio! With the spectacular @pluralistic · 61 likes + reposts
📊 Activity & format
Posting cadence
6.2 / week
Posts several times a week.
Content mix
Mostly text
Recent: 10 text · 2 image · 0 video.
Follower / following
33×
Follows 128 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on Mastodon ↗
Brooke’s conversation with Rebecca Traister on this week’s show is an emotional one https://www.wnycstudios.org/podcasts/otm/segments/e-jean-carroll-and-progress-metoo-on-the-media
Enshitification part 2!! https://www.wnycstudios.org/podcasts/otm/segments/enshittification-part-2-mechanisms-helped-big-digital-go-bad-on-the-media
Show’s up! Insight from @rtraister, @doctorow, and @OTMBrooke on that CNN town hall, E. Jean Carroll, and the strategies Big Tech uses to fight off competition. https://www.wnycstudios.org/podcasts/otm/episodes/on-the-media-her-day-in-court
Big news today!
Show's up! This week: how Iraqi journalists have fought to tell their stories in the 20 years since Bush's "Mission Accomplished" speech. Plus, missing coverage from the Disney v. Florida lawsuits, & a theory to account for the internet’s …
Sign up for our newsletter for a chance to win Brooke’s marked-up copy of a book she was preparing for an OTM segment. It’s a real peek behind the scenes of our production process.
Get excited folks: on this week’s OTM it’s a @pluralistic takeover! It’s Enshittification: radio-edition.
Hey this week we collaborated with our friends at Death, Sex and Money to make this incredible episode. Check it out https://www.wnycstudios.org/podcasts/deathsexmoney/episodes/leaving-extreme-right-and-marriage-behind
The new Vice podcast about the Havana Syndrome is a good, deep dive into the mystery. @micahloewinger adds his own spin in this segment on this weeks show: https://www.wnycstudios.org/podcasts/otm/segments/unending-mystery-havana-syndrome-…
In this piece @micahloewinger spoke to RadioLab’s Robert Krulwich https://www.wnycstudios.org/podcasts/otm/segments/curious-case-50000-missing-pigeons-on-the-media
This week’s show is a little different for us. We were feeling anxious all week that we weren’t doing the Tucker news but in the end isn’t it better to have a little break from it all? https://www.wnycstudios.org/podcasts/otm/episodes/on-t…
Big news today!
Show's up! This week: how Iraqi journalists have fought to tell their stories in the 20 years since Bush's "Mission Accomplished" speech. Plus, missing coverage from the Disney v. Florida lawsuits, & a theory to account for the internet’s …
Sign up for our newsletter for a chance to win Brooke’s marked-up copy of a book she was preparing for an OTM segment. It’s a real peek behind the scenes of our production process.
Get excited folks: on this week’s OTM it’s a @pluralistic takeover! It’s Enshittification: radio-edition.
Hey this week we collaborated with our friends at Death, Sex and Money to make this incredible episode. Check it out https://www.wnycstudios.org/podcasts/deathsexmoney/episodes/leaving-extreme-right-and-marriage-behind
The new Vice podcast about the Havana Syndrome is a good, deep dive into the mystery. @micahloewinger adds his own spin in this segment on this weeks show: https://www.wnycstudios.org/podcasts/otm/segments/unending-mystery-havana-syndrome-…
In this piece @micahloewinger spoke to RadioLab’s Robert Krulwich https://www.wnycstudios.org/podcasts/otm/segments/curious-case-50000-missing-pigeons-on-the-media
This week’s show is a little different for us. We were feeling anxious all week that we weren’t doing the Tucker news but in the end isn’t it better to have a little break from it all? https://www.wnycstudios.org/podcasts/otm/episodes/on-t…
🐘 Community & instance
Home server
journa.host
A journalists server — its members and audience skew toward that niche, so expect a community-aligned, engaged following.
On Mastodon since
Nov 2022
Joined in the Twitter-exodus wave of late 2022 — part of the migration that made Mastodon a real destination.
💡 Facts
🗓️Joined Mastodon in 2022 — 3 years ago.
👁️Averages 21 views per post.
📤Posts about 6.2× per week.
🕵️ Fake follower check
Estimated49/100
Fair
Credibility score
78%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 78% real, active audience · Medium fake-follower risk.
- Low engagement (~0.5% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Established account (3+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
A weekly radio show about all things media produced by WNYC Studios
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
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On the Media hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
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Send a paid deal or collab request right here on SocialDB — we notify On the Media, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does On the Media have?
On the Media has 4,278 followers on Mastodon.
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