estherderby Add us as a preferred source on Google
🔄 Data last refreshed 19 days ago
🤝
Make a deal with estherderby
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
700
Account age
3 yrs
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor estherderby
Known for
15 views
A Staff Engineer who raises a concern in an architecture review that causes the team to change course–that’s leadership.
Read more 👉 https://lttr.ai/ArCYp
#TechnicalLeadership #StaffEngineer #SeniorStaffEngineer
15 views
And how can we make it easier for people to speak up? Read Speaking Up for some tips.
Read more 👉 https://lttr.ai/AopEr
#DontLetProblemsHIde #voice #DontLetProblemsHide
7 views
"When a Principal Engineer sets a standard for how code gets reviewed and the whole team gradually rises to it, that’s leadership." https://lttr.ai/AqPjB
#TechnicalLeadership #StaffEngineer #SeniorStaffEngineer
4 views
Make it easy for people to get their fingerprints on a change.
Read more 👉 https://lttr.ai/AnrBY
#TheFingerprintPrinciple #LeadingChange #InviteCollaboration
📊 Post engagement
Recent posts · likes + reposts
Jan 16latest
5
Avg engagement / post
2–7
Typical post (engagement)
0.7%
Engagement vs followers
55/100
Consistent reach
Nov 2022
On Mastodon since
Half of recent posts land between 2 and 7 likes + reposts (median 3) — a dependable floor a sponsored post can count on.
🔥 Top post: A Staff Engineer who raises a concern in an architecture review · 15 likes + reposts
📊 Activity & format
Posting cadence
0.45 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 0 text · 12 image · 0 video.
Follower / following
1.2×
Follows 574 back. A more reciprocal / networked account.
Recent posts
View on Mastodon ↗
🔥 Top post
A Staff Engineer who raises a concern in an architecture review that causes the team to change course–that’s leadership.
Read more 👉 https://lttr.ai/ArCYp
#TechnicalLeadership #StaffEngineer #SeniorStaffEngineer
"This means offering direction without over-specifying." https://lttr.ai/ArKYB
#SelfLeadership #Leadership #TechnicalLeadership
Technical leaders recognize when a decision made in one part of the system will create problems in another.
https://lttr.ai/AqgDx
#TechnicalLeadership #CreateAlignment
Technical leaders can see misalignment coming before it arrives.
Read more 👉 https://lttr.ai/AqgDw
#TechnicalLeadership #CreateAlignment
Technical leadership at scale requires a different orientation: creating the conditions for others to do great work, rather than doing the great work yourself.
Read more 👉 https://lttr.ai/ArKX1
#SelfLeadership #Leadership #TechnicalLeaders…
When tradeoffs aren't visible, ppl may choose a path without fully understanding what they’re giving up.
Read the full article: Tech Leadership: Make Tradeoffs Visible
▸ https://lttr.ai/Aqcqs
#TechLeadership #Tradeoffs #StaffPrincipalEngin…
Presenting an idea in lo-fi communicates it is not complete. To reinforece your desire for input, use a sketching tool (or pencil and paper) rather than a vector graphics tool.
Read more 👉 https://lttr.ai/AqdfZ
#TheFingerprintPrinciple #Le…
"When a Principal Engineer sets a standard for how code gets reviewed and the whole team gradually rises to it, that’s leadership." https://lttr.ai/AqPjB
#TechnicalLeadership #StaffEngineer #SeniorStaffEngineer
And how can we make it easier for people to speak up? Read Speaking Up for some tips.
Read more 👉 https://lttr.ai/AopEr
#DontLetProblemsHIde #voice #DontLetProblemsHide
If you see something, say something to help someone else say something: “It looks like Sam has something to add…”
Read more 👉 https://lttr.ai/Aof63
#DontLetProblemsHIde #voice #DontLetProblemsHide
Make it easy for people to get their fingerprints on a change.
Read more 👉 https://lttr.ai/AnrBY
#TheFingerprintPrinciple #LeadingChange #InviteCollaboration
When people in your company feel like they can’t speak up, everyone loses.
Read more 👉 https://lttr.ai/AnK5G
#DontLetProblemsHIde #voice #DontLetProblemsHide
🐘 Community & instance
Home server
mstdn.social
A large general-interest Mastodon server. On the fediverse the server a creator picks hints at their community — this one spans all topics.
On Mastodon since
Nov 2022
Joined in the Twitter-exodus wave of late 2022 — part of the migration that made Mastodon a real destination.
💡 Facts
🗓️Joined Mastodon in 2022 — 3 years ago.
👁️Averages 5 views per post.
📤Posts about 0.5× per week.
🕵️ Fake follower check
Estimated43/100
Fair
Credibility score
73%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 73% real, active audience · Medium fake-follower risk.
- Low engagement (~0.7% of followers engage each post) — a sign of an inflated or inactive audience.
- Established account (3+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
I care about making work more humane.
Author of 7 Rules for Positive Productive Change.
Host of Change by Attraction podcast.
Co-author of Agile Retrospectives and Behind Closed Doors: Secrets of Great Management.
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Hamish Mack 🏳️🌈🏳️⚧️
16%
Tim Schilling
16%
Ivan Tomić
16%
Library Cactus/Sarah Humphreys
15%
Andrew Engelson
13%
Frank
12%
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Mastodon
＋
Hamish Mack 🏳️🌈🏳️⚧️
@hamishmack@mastodon.nz
700
Followers
Mastodon
＋
Andrew Engelson ✓
@andyengelson@journa.host
700
Followers
Mastodon
＋
Frank
@vwdasher@mymasto.com
700
Followers
Mastodon
＋
Library Cactus/Sarah Humphreys
@sarahhlib@mastodonapp.uk
700
Followers
Mastodon
＋
Tim Schilling
@codenametim@mastodon.social
700
Followers
Mastodon
＋
Ivan Tomić ✓
@atomic@mementomori.social
700
Followers
Frequently asked questions
How much does estherderby charge for a sponsorship?
estherderby hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact estherderby for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify estherderby, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does estherderby have?
estherderby has 700 followers on Mastodon.
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