Braedon Add us as a preferred source on Google
🔄 Data last refreshed 2 months ago
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Make a deal with Braedon
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
116
Account age
3 yrs
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Braedon
📊 Post engagement
Recent posts · likes + reposts
Jan 25latest
8
Avg engagement / post
1–3
Typical post (engagement)
6.9%
Engagement vs followers
27/100
Variable reach
Nov 2022
On Mastodon since
Half of recent posts land between 1 and 3 likes + reposts (median 2) — reach is spiky, driven by the occasional post that pops.
🔥 Top post: PSA: If you're setting up a Mastodon account alias on your own d · 41 likes + reposts
📊 Activity & format
Posting cadence
0.28 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly text
Recent: 12 text · 0 image · 0 video.
Follower / following
1.2×
Follows 94 back. A more reciprocal / networked account.
Recent posts
View on Mastodon ↗
Adtech folks - Well-known's list of Ad System Domain aliases is now open source.
If you have any additions or corrections, please raise an issue to let me know!
https://github.com/well-known-dev/ad-system-aliases
Publishers and SSPs need to make major strides in standards adoption and compliance if we're going to actually be able to actually make use of schains.
More details here:
https://www.humansecurity.com/learn/blog/supplychain-object-deep-dive
If a schain can't pass validation, there's no basis for trusting the information in it, precluding most uses.
If most schains can't pass validation, a given schain failing validation isn't meaningful either.
While there's significant issues across all parts of schain validation, the biggest single gap is with validating that the first seller is actually owned by the original publisher.
A major reason for this is the decidedly lacklustre adopti…
SupplyChain Object has the potential to be a powerful tool for SPO, detecting and attributing fraud, and generally understanding your programmatic ad supply.
Unfortunately, less than 80% of bid requests have a schain, and almost 60% of tho…
Who's going to be at Programmatic I/O next week?
If you manage an ads.txt file, give Well-Known's formatter a try, and let me know if it's useful.
https://well-known.dev/resources/ads_txt/format
I wrote about some of the problems with Primis' Ads.json proposal for AdExchanger.
We don't need a whole new spec - we just need to format our ads.txt files a little better.
https://www.adexchanger.com/data-driven-thinking/theres-no-need-f…
I've raised an issue to hopefully get this fixed in the NodeInfo spec.
https://github.com/jhass/nodeinfo/issues/63
But there's a pretty obvious case for why they *aren't* transformative, given the definition of transformative provided in the video. And there's zero attempt to use that definition to explain why they're transformative.
It's baffling.
The latest one I've seen explains the copyright infringement cases against Stable Diffusion, and that the key question is whether the generated images are transformative or derivative.
And then just asserts they're probably transformative.
🐘 Community & instance
Home server
mastodon.nz
Their home server on the fediverse — the instance a creator picks signals the community they belong to.
On Mastodon since
Nov 2022
Joined in the Twitter-exodus wave of late 2022 — part of the migration that made Mastodon a real destination.
💡 Facts
🗓️Joined Mastodon in 2022 — 3 years ago.
👁️Averages 8 views per post.
📤Posts about 0.3× per week.
📍Based in New Zealand.
🕵️ Fake follower check
Estimated66/100
Good
Credibility score
89%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 89% real, active audience · Low fake-follower risk.
- Engagement (~6.9% of followers engage each post) is around typical for Mastodon.
- Established account (3+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Kiwi software developer.
Engineering Research Lead at HUMAN.
Creator of Well-Known.dev, an open index of well-known resources (e.g. ads.txt).
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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14%
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14%
Florian :verified_paw:
14%
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Matt Southworth
12%
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Frequently asked questions
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How many followers does Braedon have?
Braedon has 116 followers on Mastodon.
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