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⭐6.1M influencer listings 🏢76.6K sponsor listings 🌍86.5B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.7M Bluesky creators 🎙️1.3M podcast creators 🟣1M Twitch creators 📈286.8K Pinterest creators 🐘187.3K Mastodon creators 🥊176.5K Kick creators 𝕏171.3K X creators 101.4K YouTube creators 🎵74.1K TikTok creators ✈️67.4K Telegram creators 🎮10.7K Discord creators 🎬4.6K Rumble creators 📈2.8K Substack creators 🧵2.3K Threads creators ⭐6.1M influencer listings 🏢76.6K sponsor listings 🌍86.5B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.7M Bluesky creators 🎙️1.3M podcast creators 🟣1M Twitch creators 📈286.8K Pinterest creators 🐘187.3K Mastodon creators 🥊176.5K Kick creators 𝕏171.3K X creators 101.4K YouTube creators 🎵74.1K TikTok creators ✈️67.4K Telegram creators 🎮10.7K Discord creators 🎬4.6K Rumble creators 📈2.8K Substack creators 🧵2.3K Threads creators
The Upshot

The Upshot✓

Bluesky @upshot.nytimes.com
⚔ Compare ☆ Follow Own this channel?
🔄 Data last refreshed 29 days ago
🤝

Make a deal with The Upshot

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored postOne post with your link and message, clearly disclosed. $159→ 🧵Sponsored threadA 3–5 post storytelling thread — Bluesky rewards substance o… $398→ 📌Pinned sponsored postA sponsored post pinned to the top of my profile for the mon… $477/mo→ 🔗Link-in-bio placementYour link in my bio for the month. $239/mo→ 🔁Repost packageI repost your account's posts through the month — distributi… $318/mo→ ⭐Starter-pack placementYour account included in my starter pack — new users follow … $318/mo→ 🎁Giveaway postYou supply the prize — I run the giveaway post and pick winn… $127→ 📦Product seeding / honest reviewSend me your product — I post a disclosed, honest take. Auth… $191→ 🤝Mutual shoutout collabWe shout each other out — a value swap between accounts. Swap→ 🎬UGC HireBranded content for your own channels & ads from $70→ 🎙️Podcast guest spotInvite The Upshot onto your podcast (~45 min, remote) $82→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Followers
19.9K
Account age
2 yrs
🎁 Free analysisfor The Upshot
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Iran War Drives Oil Profits to Highest Levels in Years www.nytimes.com/2026/07/31/b...14 views Iran War Drives Oil Profits to Highest Levels in Years www.nytimes.com/2026/07/31/b...

📊 Post engagement

24
Avg engagement / post
0.1%
Engagement vs followers
Sep 2023
On Bluesky since

🔥 Top post: “We know people want these — they want them now,” Ms. Stryker sa · 40 likes + reposts

📊 Activity & format

Posting cadence
36.4 / week
A very active account — posts many times a day.
Content mix
Mostly text
Recent: 6 text · 1 image · 0 video.
Follower / following
17×
Follows 1.2K back. A strong ratio — an audience that follows them, not a follow-for-follow network.

Recent posts

View on Bluesky ↗
🔥 Top post “We know people want these — they want them now,” Ms. Stryker said. “Electricity prices are skyrocketing, and people are really worried about climate change.” www.nytimes.com/2026/07/31/b... ★ 40
Iran War Drives Oil Profits to Highest Levels in Years www.nytimes.com/2026/07/31/b... ★ 14 Minus -23 is his worst net rating in our polling average in either term. www.nytimes.com/interactive/... ★ 25 Trump said he disagreed “100%” with her. www.nytimes.com/2026/08/01/u... ★ 24 Our latest history quiz: www.nytimes.com/interactive/... ★ 1 To justify no-bid contracts for icebreakers, the Trump administration invoked a rarely used exemption claiming the awards are in the “public interest." www.nytimes.com/2026/08/01/c... ★ 32 The audience for pro-Trump content has fallen from its heights and, for some creators, has reached new lows. www.nytimes.com/2026/07/31/u... ★ 29

🦋 Handle & authenticity

✅ Domain-verified
@upshot.nytimes.com
The handle is the domain upshot.nytimes.com. On Bluesky a domain handle proves the owner controls that website — so this is verifiably the real upshot.nytimes.com account, not an impersonator.
On Bluesky since
Sep 2023
An early adopter from the invite-only beta (before the Feb 2024 public launch) — an original, established account.

💡 Facts

🗓️Joined Bluesky in 2023 — 2 years ago.
👁️Averages 24 views per post.
📤Posts about 36.4× per week.
🏅Earned the 10K Followers for passing 10K followers.

🕵️ Fake follower check

Estimated
53/100
Fair Credibility score
76%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 76% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.1% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

Data, charts, analysis and games from The New York Times: nytimes.com/upshot

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Cool Zone Media Cool Zone Media 16% Betty Ensor Betty Ensor 15% Adam Bouska Adam Bouska 15% Catherynne M. Valente Catherynne M. Valente 15% Irvin C. Wade Irvin C. Wade 12% Finn Turner 🔞🏳️‍🌈 Finn Turner 🔞🏳️‍🌈 11%

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Frequently asked questions

How much does The Upshot charge for a sponsorship?
The Upshot hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Upshot for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Upshot, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does The Upshot have?
The Upshot has 19,899 followers on Bluesky.

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