🤝
Make a deal with The Trace
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
16.6K
Account age
3 yrs
💰 Suggested sponsorship rate
$93 – $151 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor The Trace
📊 Post engagement
12
Avg engagement / post
0.1%
Engagement vs followers
May 2023
On Bluesky since
🔥 Top post: In 2022, Baltimore Mayor Brandon Scott launched the Group Violen · 22 likes + reposts
📊 Activity & format
Posting cadence
21.9 / week
Posts daily — consistently active for a campaign window.
Content mix
Mostly text
Recent: 11 text · 1 image · 0 video.
Follower / following
126×
Follows 132 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on Bluesky ↗
In 2023, Krystal Gonzalez’s daughter, Aaliyah, was one of the 21 people shot at Baltimore’s deadliest mass shooting known to date. Only 18 and a new high school graduate, she died on the scene.
Since then, Gonzales has honored her daught…
In his latest story, senior writer Mike Spies reports on how the nation’s foremost gun rights group profited from a brutal tragedy.
Stormy Morse’s first husband killed himself in 1991. When she found a new partner, she started to worry about his guns and his growing allegiance to the NRA. Mike Spies reports on how the nation’s foremost gun-rights group profited from a …
The Trace is hiring a People and Operations Manager.
This role combines oversight of people-centered practices in recruitment, HR processes, and employee engagement, as well as overseeing daily financial and administrative processes.
Se…
The DOJ’s hollowed-out Civil Rights Division has a new focus: the Second Amendment.
According to a new report from the gun violence prevention group Guns Down America, there’s been decades-long coordination between retailers and gun manufacturers to fix prices above what the market might otherwise support.
The Philadelphia-based 3rd Circuit Court of Appeals recently struck down New Jersey’s state assault weapon ban.
Similar bans have been upheld by other appeals courts that have heard lawsuits challenging them, including in neighboring Mar…
“You can certainly show that there's an association between food-insecure parishes and violent injury or gun violence.”
The passing of the Big Beautiful Bill left 4 million Americans without SNAP benefits. Experts suggest the loss could …
Over the past five years, the number of gun carry licenses revoked by the Philadelphia Police Department jumped nearly two and half times.
The practice has brought on an investigation by the Justice Department.
We're hiring a People and Operations Manager.
The ideal candidate is an empathetic colleague who is committed to creating a positive, supportive, and inclusive work environment. They are a self-starter with a systems-oriented mindset.
…
From January to July, the United States experienced the fewest gunshot deaths and injuries since 2015.
🦋 Handle & authenticity
✅ Domain-verified
@thetrace.org
The handle is the domain thetrace.org. On Bluesky a domain handle proves the owner controls that website — so this is verifiably the real thetrace.org account, not an impersonator.
On Bluesky since
May 2023
An early adopter from the invite-only beta (before the Feb 2024 public launch) — an original, established account.
💡 Facts
🗓️Joined Bluesky in 2023 — 3 years ago.
👁️Averages 12 views per post.
📤Posts about 21.9× per week.
🏅Earned the 10K Followers for passing 10K followers.
📍Based in United States.
🕵️ Fake follower check
Estimated58/100
Fair
Credibility score
81%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 81% real, active audience · Low fake-follower risk.
- Low engagement (~0.1% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (3+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
We’re a nonprofit newsroom investigating gun violence in America.
Sign up for our newsletters: thetrace.org/newsletter
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does The Trace charge for a sponsorship?
The Trace hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Trace for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Trace, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does The Trace have?
The Trace has 16,629 followers on Bluesky.
✉ Message The Trace
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🎤 Event / appearance with The Trace
Booking an event / appearance is a Pro feature. Upgrade to book The Trace for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ The Trace gets notified by email
- ✓ Fee held in escrow, released after the appearance
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