The Breach Add us as a preferred source on Google
🔄 Data last refreshed 2 months ago
🤝
Make a deal with The Breach
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
20.2K
Account age
3 yrs
💰 Suggested sponsorship rate
$113 – $184 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor The Breach
📊 Post engagement
Recent posts · likes + reposts
Jun 19latest
243
Avg engagement / post
50–203
Typical post (engagement)
1.2%
Engagement vs followers
21/100
Variable reach
Jul 2023
On Bluesky since
Half of recent posts land between 50 and 203 likes + reposts (median 89) — reach is spiky, driven by the occasional post that pops.
🔥 Top post: Ontario jails are using an AI tool that claims to predict prison · 1.6K likes + reposts
📊 Activity & format
Posting cadence
2.4 / week
Posts several times a week.
Content mix
Mostly text
Recent: 11 text · 0 image · 1 video.
Follower / following
98×
Follows 206 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on Bluesky ↗
Watching CBC News, you might not even make the connection between this year's extreme wildfire season, and fossil fuel-induced climate change.
Tara Mahoney sits down with @desmondcole.bsky.social to discuss gaps in the public broadcaster’…
The @dulfbc.bsky.social is in court, arguing Canada’s laws violate the human rights of users who are dying from toxic drugs.
If successful, their case could open a pathway for safe supply. But if they lose, two activists face life impris…
Thanks to an AI program, Black prisoners in Ontario jails are being put in maximum security.
@desmondcole.bsky.social reveals how the province is using an automated program that critics say is racially biased.
youtu.be/s1HaG1p9p9g
Over 850 wildfires are burning across Canada, engulfing several First Nations in smoke.
In 2023, @emmapaling.bsky.social spoke to Indigenous activists who had one piece of advice for governments on how to halt the now-annual fires: stop …
Canada’s universities are broke—and easy prey for consulting firms peddling austerity.
@jameshasaface.bsky.social & Kyla Perry investigate the Nous Group, an Australian consulting firm that has earned a name for “restructuring” that cuts …
▶
Five years into the Breach, will you help us take our journalism to the next level?
There are just 48 hours left in our major campaign for 500 people to become regular supporters at $5/month. We’re two-thirds of our way there—will you hel…
Mark Carney is overseeing a massive expansion of AI data centres in Canada, and it’s raising all kinds of concerns.
Marcus Werner reports on the fast-growing movement that’s rising against the wave of planned data centre projects—and in s…
In the face of manufactured controversy, Winnipeg’s Nakba exhibit is a breakthrough.
El Jones speaks to the Palestinian advocates who helped make the exhibit happen and who finally see their history reflected in a major Canadian instituti…
Physician Anjali Menezes resigned from Hamilton’s police board, and she’s calling for it to be dismantled.
As @desmondcole.bsky.social reports, Menezes says her colleagues acted as cheerleaders for police instead of holding them to accoun…
The Liberal Party has a secret to ruling Canada: campaign on the left, then govern on the right.
From Mackenzie King to the Trudeaus to Mark Carney, Martin Lukacs breaks down a century of Liberals posturing as progressives—only to serve a…
The Liberal government is planning to strip workers of their most important power—the right to strike.
@unifor.org's Graham Cox & @desmondcole.bsky.social discuss how the Carney government’s using Trump to tilt the playing field in favour…
▶
Five years into the Breach, will you help us take our journalism to the next level?
There are just 48 hours left in our major campaign for 500 people to become regular supporters at $5/month. We’re two-thirds of our way there—will you hel…
Mark Carney is overseeing a massive expansion of AI data centres in Canada, and it’s raising all kinds of concerns.
Marcus Werner reports on the fast-growing movement that’s rising against the wave of planned data centre projects—and in s…
In the face of manufactured controversy, Winnipeg’s Nakba exhibit is a breakthrough.
El Jones speaks to the Palestinian advocates who helped make the exhibit happen and who finally see their history reflected in a major Canadian instituti…
Physician Anjali Menezes resigned from Hamilton’s police board, and she’s calling for it to be dismantled.
As @desmondcole.bsky.social reports, Menezes says her colleagues acted as cheerleaders for police instead of holding them to accoun…
The Liberal Party has a secret to ruling Canada: campaign on the left, then govern on the right.
From Mackenzie King to the Trudeaus to Mark Carney, Martin Lukacs breaks down a century of Liberals posturing as progressives—only to serve a…
The Liberal government is planning to strip workers of their most important power—the right to strike.
@unifor.org's Graham Cox & @desmondcole.bsky.social discuss how the Carney government’s using Trump to tilt the playing field in favour…
🦋 Handle & authenticity
✅ Domain-verified
@breachmedia.ca
The handle is the domain breachmedia.ca. On Bluesky a domain handle proves the owner controls that website — so this is verifiably the real breachmedia.ca account, not an impersonator.
On Bluesky since
Jul 2023
An early adopter from the invite-only beta (before the Feb 2024 public launch) — an original, established account.
💡 Facts
🗓️Joined Bluesky in 2023 — 3 years ago.
👁️Averages 243 views per post.
📤Posts about 2.4× per week.
🏅Earned the 10K Followers for passing 10K followers.
🕵️ Fake follower check
Estimated86/100
Excellent
Credibility score
99%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 99% real, active audience · Low fake-follower risk.
- Strong engagement (~1.2% of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Established account (3+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands The Breach's audience is most likely to respond to — from detected sponsorships in this niche.
About
Journalism to map a just future.
Award-winning outlet launched in May, 2021.
Sign up to our free newsletter to get our journalism delivered to you: http://breachmedia.ca/subscribe/
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does The Breach charge for a sponsorship?
The Breach hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
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Send a paid deal or collab request right here on SocialDB — we notify The Breach, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does The Breach have?
The Breach has 20,223 followers on Bluesky.
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