Paul Tan's Automotive News

Paul Tan's Automotive News

YouTube @paultanautonews Lifestyle (sociology) 📍 Malaysia
Subscribers
247K
Total Views
124.15M
Videos
2.9K
Channel age
20 yrs
Est. monthly earnings
$650 – $1.3K
How we estimate
~424K recent monthly views × an estimated ad RPM of $1.54–$2.97 per 1,000 views — adjusted for Lifestyle (sociology) content and a MY audience. Yearly ≈ $7.8K – $15K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

24.6K views

📈 Performance

Typical video
4K–13K views
Median 6.9K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
10.4× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
9.5K
Avg views / video
246
Avg likes
30
Avg comments
2.9%
Engagement rate
10.4
Uploads / week
42.8K
Lifetime avg / video
503
Views / subscriber
0%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2005 — 20 years ago.
🏆Ranked #3,310 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #552 in the niche.
👁️Averages 9.5K views per video.
📤Posts about 10.4× per week.
💬2.9% engagement rate.
🏅Earned the Silver Play Button for passing 100K subscribers.
📍Based in Malaysia.

🛡️ Audience credibility

64/100 Good
  • Est. 78% real, active audience · Medium fake-follower risk.
  • 2.9% engagement — around average for this size.
Est. authentic audience
78%
Fake-follower risk
Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 20% Female 80%
Age · peak 25-34
13-179%
18-2428%
25-3432%
35-4417%
45+14%
Top geographies
  • Malaysia52%
  • United States14%
  • United Kingdom6%
  • India5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Paul Tan's Automotive News's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Epidemic Sound Surfshark Incogni Nebula Genshin Impact Audible

About

https://paultan.org is a blog on the Malaysian and world automotive industry. Includes test drives, reviews, previews, motoring tech articles and automobile howtos.

📸 Gallery

✉ Message Paul Tan's Automotive News

Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.

See Pro $9.95/mo →

Already Pro? Log in.

🎤 Event / appearance with Paul Tan's Automotive News

Booking an event / appearance is a Pro feature. Upgrade to book Paul Tan's Automotive News for an in-person or virtual appearance — payment held safely in escrow until the event is done.

See Pro $9.95/mo →

Already Pro? Log in.