not a cook

not a cook ✓

YouTube @notacookofficial Food 📍 India
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🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance
Subscribers
3.05M
Total Views
2.13B
Videos
517
Channel age
3 yrs
Est. monthly earnings
$154 – $463
How we estimate
~3.86M recent monthly views × an estimated ad RPM of $0.79–$1.53 per 1,000 views — adjusted for Food content and a IN audience. About 100% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $1.8K – $5.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Nutella Bread Swirls 🍫 #asmr #recipe7.04M views Nutella Bread Swirls 🍫 #asmr #recipe Boost Kulukki 🧋2M views Boost Kulukki 🧋 Mohabbat ka Sharbat 🍉663.3K views Mohabbat ka Sharbat 🍉 Piña Colada Crunch🍹 #asmr #cocktail573.3K views Piña Colada Crunch🍹 #asmr #cocktail

📈 Performance

Typical video
60.7K–94.7K views
Median 80.9K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
3× / week
Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.
300K
Avg views / video
4.2K
Avg likes
14
Avg comments
1.39%
Engagement rate
3
Uploads / week
4.12M
Lifetime avg / video
699
Views / subscriber
100%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2022 — 3 years ago.
🏆Ranked #894 among all influencers on SocialDB.
🎯Top Food influencer — #29 in the niche.
👁️Averages 300K views per video.
📤Posts about 3× per week.
💬1.39% engagement rate.
📱100% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

76/100 Good
  • Est. 85% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 10% of subscribers watch each video.
  • 1.39% engagement — around average for this size.
Est. authentic audience
85%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 39% Female 61%
Age · peak 25-34
13-179%
18-2428%
25-3432%
35-4417%
45+14%
Top geographies
  • India58%
  • United States12%
  • United Kingdom5%
  • Pakistan4%
  • United Arab Emirates3%
Likely interests
FoodCookingRecipesDining

💚 Brand affinity

Estimated

Brands not a cook's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Epidemic Sound Rocket Money BetterHelp AG1 Saily Whyze Labs Step SeatGeek DK DraftKings

📸 Gallery

Drink or Pass? #asmr #recipe #cooking #food Bhindi Nuggets 🍟 #asmr #recipe #cooking #food Rusk Halwa 🍮 #asmr #recipe #cooking #food Dragon Fruit Milkshake 🧋 #asmr #recipe #cooking #food #cocktail Broasted Chicken 🍗 #asmr #recipe #cooking #food Bread Omlette 🥪 #asmr #recipe #cooking Onion Pakoda 🧅 #asmr #recipe #cooking Soya Kebab 🍢 #asmr #recipe #cooking #food

Recent videos

Drink or Pass? #asmr #recipe #cooking #food
74.7K views · 8 days ago
Bhindi Nuggets 🍟 #asmr #recipe #cooking #food
111.2K views · 9 days ago
Rusk Halwa 🍮 #asmr #recipe #cooking #food
119.9K views · 10 days ago
Dragon Fruit Milkshake 🧋 #asmr #recipe #cooking #food #cocktail
68.7K views · 11 days ago
Broasted Chicken 🍗 #asmr #recipe #cooking #food
158.2K views · 12 days ago
Bread Omlette 🥪 #asmr #recipe #cooking
36.7K views · 15 days ago
Onion Pakoda 🧅 #asmr #recipe #cooking
94.3K views · 16 days ago
Soya Kebab 🍢 #asmr #recipe #cooking #food
115.9K views · 20 days ago
Chicken 65🍗 #asmr #recipe #food #cooking
52.6K views · 22 days ago
Sweet Potato Chips 🍠 #asmr #recipe #food #cooking
74.7K views · 24 days ago
Mango Cheese Cake 🍰 #asmr #recipe #food #cooking
190.3K views · 25 days ago
EAT or PASS ? 🍔 #asmr #recipe #food #cooking
39.8K views · 26 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

NesaMani Vlogs NesaMani Vlogs 62% VB Fun Factory VB Fun Factory 60% NRFM-VOICE NRFM-VOICE 57% Prakash 4u Prakash 4u 57% Salu Kitchen Salu Kitchen 57% COOL GAMERS COOL GAMERS 56%

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