Nirupama Kukreti ✓

YouTube @nirupamakukreti Lifestyle (sociology)

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🤝

Make a deal with Nirupama Kukreti

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

22.1K

🔥 Buzz rank

#105,370 ▲5702

Total Views

5.15M

Videos

788

Channel age

13 yrs

Est. monthly earnings

$1 – $2

How we estimate

~15.2K recent monthly views × an estimated ad RPM of $2.51–$4.83 per 1,000 views — adjusted for Lifestyle (sociology) content. About 100% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $12 – $24. Excludes sponsorships, memberships & merch. Full methodology →

Known for

7.9K views Lakmé 9 to 5 lip tattoo Matte Slim Stick #lipstickswatches #shortsfeed #ytshorts #makeup #explore

5.3K views Had my favourite pasta #foodcoma #whatieat #adayinmylife #shortsfeed #ytshorts

3.1K views Love earth cream pop blush #minireview #swatches #ytshorts #makeup #shortsfeed #productreview

2.9K views Kiro velvet soufflé soft matte liquid lipstick #ytshorts #swatches #makeup #shortsfeed

📈 Performance

Typical video

760–1.3K views

Median 1.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

1.9× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

1.9K

Avg views / video

Avg likes

Avg comments

0.13%

Engagement rate

1.9

Uploads / week

6.5K

Lifetime avg / video

233

Views / subscriber

100%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2012 — 13 years ago.

🏆Ranked #11,110 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #2,303 in the niche.

👁️Averages 1.9K views per video.

📤Posts about 1.9× per week.

💬0.13% engagement rate.

📱100% of recent uploads are Shorts.

🛡️ Audience credibility

56/100 Fair

Est. 73% real, active audience · Medium fake-follower risk.
Healthy view-through — roughly 9% of subscribers watch each video.
0.13% engagement — below the ~5% typical for this size.

Est. authentic audience

73%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 22% Female 78%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Nirupama Kukreti's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Surfshark

BetterHelp

Nebula

Incogni

Genshin Impact

Saily

Audible

About

Motherhood, Makeup & More For Collaboration Email: Support my small business: https://www.instagram.com/rangbynirupama?igsh=eG02ZWdhOHE0bXBj&utm_source=qr