MMA TODAY✓

YouTube @officialmmatoday Lifestyle (sociology) 📍 United States

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🔄 Data last refreshed 14 hours ago

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Subscribers

476K

🔥 Buzz rank

#6,281 ▲102867

Total Views

40.03M

Videos

695

Channel age

6 yrs

Est. monthly earnings

$457 – $1K

🧰 Free analysis for MMA TODAY

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 98%

⚡ Shorts 98% · ▶️ Long-form 2% — brands place & price integrations differently across the two.

How we estimate

~3.78M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 98% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $5.5K – $12.5K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

927K views Khabib vs the freezing Dagestan river 💪 #shorts #challenge

159.6K views MCGREGOR DRILLING THE EXACT SAME KICK BEFORE THE FIGHT | #ufc329 #conormcgregor #mma

156.8K views Islam Makhachev Only One to Give Khabib Rounds #khabib #ufc #shorts

126.3K views Coach Javier Says Islam Surpassed Khabib 🤯 #UFC #MMA #Boxing

▶️ Featured Video

126.3K views

🎯 Reach quality

Subscriber activation · Strong

10.8%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-11%

Recent videos average 51.4K vs an all-time 57.6K/video — holding steady around its all-time norm.

📈 Performance

Typical video

9.1K–30.2K views

Median 20K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

17.2× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

51.4K

Avg views / video

788

Avg likes

Avg comments

1.61%

Engagement rate

17.2

Uploads / week

57.6K

Lifetime avg / video

Views / subscriber

98%

Shorts (recent views)

11m 23s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2020 — 6 years ago.

🏆Ranked #4,633 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #727 in the niche.

👁️Averages 51.4K views per video.

📤Posts about 17.2× per week.

💬1.61% engagement rate.

🚀Gained 1K subscribers in the last 7 days.

📱98% of recent uploads are Shorts.

🛡️ Audience credibility

63/100

Good Credibility score

80%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 80% real, active audience · Low fake-follower risk.
Engagement (~0.1× of subscribers watch each video) is around typical for YouTube.
Verified account.
Established account (6+ years old).
1.61% engagement — below the ~3.6% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 25% Female 75%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands MMA TODAY's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

BetterHelp

Incogni

Nebula

Surfshark

Saily

Genshin Impact

Audible

About

Welcome to MMA Today! Please Subscribe and help us get to 500k!! Your ultimate destination for in-depth analysis, expert breakdowns, and the latest news in the world of Mixed Martial Arts, Grappling and Jiu Jitsu. We bring you closer to the action, covering everything from championship fights to emerging prospects. Whether you're a seasoned fan or just discovering the sport, we deliver detailed insights, fight predictions, and exclusive behind-the-scenes stories you won’t find anywhere else. Join us as we dive into the strategies, rivalries, and unforgettable moments fueling MMA's and Grappling rise as the fastest-growing sports in the world! Follow us on Instagram: @officialmmatoday Follow us on Facebook: @mmahojepodcast