League of Legends ✓

YouTube @leagueoflegends Strategy Video Game 📍 United States

Visit YouTube 💰 Sponsor League of Legen… 🤝 Collab with League of Legen… 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?

Subscribers

16M

🔥 Buzz rank

#85,818 ▼43985

Total Views

9.67B

Videos

1.8K

Channel age

17 yrs

Est. monthly earnings

$5.6K – $10.9K

📊 Content format · share of recent views

⚡ 43%

▶️ 57%

⚡ Shorts 43% · ▶️ Long-form 57% — brands place & price integrations differently across the two.

How we estimate

~3.47M recent monthly views × an estimated ad RPM of $2.80–$5.40 per 1,000 views — adjusted for Strategy Video Game content and a US audience. About 43% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $67.2K – $130.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.29M views Back from the Brink | Locke Champion Cinematic - League of Legends

1.29M views trip to the fountain in 1, 2, 3, 4…

1.21M views “i am giving you the option to win this game”

889.2K views Locke Champion Spotlight | Gameplay - League of Legends

▶️ Featured Video

1.29M views

📈 Performance

Typical video

49.6K–166.5K views

Median 104.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

4.3× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

188.3K

Avg views / video

5.6K

Avg likes

336

Avg comments

3.17%

Engagement rate

4.3

Uploads / week

5.49M

Lifetime avg / video

604

Views / subscriber

43%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2009 — 17 years ago.

🏆Ranked #105 among all influencers on SocialDB.

🎯Top Strategy Video Game influencer — #1 in the niche.

👁️Averages 188.3K views per video.

📤Posts about 4.3× per week.

💬3.17% engagement rate.

📱43% of recent uploads are Shorts.

🏅Earned the Diamond Play Button for passing 10M subscribers.

🛡️ Audience credibility

54/100 Fair

Est. 72% real, active audience · Medium fake-follower risk.
Low view-through (~1.2%) — many subscribers don't watch, a sign of an inactive or inflated audience.
3.17% engagement — above the ~1% typical for this size.

Est. authentic audience

72%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 70% Female 30%

Age · peak 18-24

13-1714%

18-2432%

25-3431%

35-4413%

45+10%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands League of Legends's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

WIZZ and animation

Amazon Affiliate

Genshin Impact

Opera GX

KRAFTON

Wizz and animation

Shopify

War Thunder

About

Recently recognized as the most played video game in the world—100 million play every month—League of Legends® is a multiplayer online battle arena game (MOBA).

Players choose a role from an expanding cast of powerful champions and join forces in strategic, fast-paced gameplay to take control of the enemy’s end of the battlefield.

Sign up for a free League of Legends account at http://riot.com/signup