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YouTube @carsales Lifestyle (sociology) 📍 Australia

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Subscribers

126K

🔥 Buzz rank

#85,999 ▲2029

Total Views

66.85M

Videos

2.3K

Channel age

17 yrs

Est. monthly earnings

$2.9K – $5.6K

📊 Content format · share of recent views

▶️ 94%

⚡ Shorts 6% · ▶️ Long-form 94% — brands place & price integrations differently across the two.

How we estimate

~648.2K recent monthly views × an estimated ad RPM of $4.82–$9.29 per 1,000 views — adjusted for Lifestyle (sociology) content and a AU audience. About 6% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $35.1K – $67.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

151.6K views The Silverado Was Built for This! 2500km Through SA Nobody Recognises

85.8K views Top 5 Tradie Vehicles 2026: Best Utes and Work Cars

82.6K views Top 5 EVs 2026: The Best Electric Cars in Australia

75K views Top 5 Off-Road 4x4s 2026: Best 4WDs in Australia

▶️ Featured Video

151.6K views

📈 Performance

Typical video

1.6K–26.2K views

Median 4.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

8.2× / week

Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.

18.6K

Avg views / video

131

Avg likes

Avg comments

0.87%

Engagement rate

8.2

Uploads / week

28.6K

Lifetime avg / video

531

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2008 — 17 years ago.

🏆Ranked #4,599 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #827 in the niche.

👁️Averages 18.6K views per video.

📤Posts about 8.2× per week.

💬0.87% engagement rate.

📱6% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

56/100 Fair

Est. 73% real, active audience · Medium fake-follower risk.
Healthy view-through — roughly 15% of subscribers watch each video.
0.87% engagement — below the ~3.5% typical for this size.

Est. authentic audience

73%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 22% Female 78%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

Australia45%
United States18%
United Kingdom9%
New Zealand6%
Canada3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands carsales's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Amazon Affiliate

Patreon

Shopify

Epidemic Sound

Surfshark

Incogni

Nebula

Genshin Impact

Audible

About

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