Car and Driving - Car Reviews ✓

YouTube @caranddrivingcarreviews Lifestyle (sociology) 📍 United Kingdom

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Subscribers

374K

Total Views

41.68M

Videos

2.7K

Channel age

5 yrs

Est. monthly earnings

$213 – $414

📊 Content format · share of recent views

⚡ 48%

▶️ 52%

⚡ Shorts 48% · ▶️ Long-form 52% — brands place & price integrations differently across the two.

How we estimate

~106.3K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a GB audience. About 48% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $2.6K – $5K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

12.2K views F1 car WITHOUT the PRICE?! 😱#lexus #f1 #supercar #cartok #carreview

7.3K views the NEW Kia EV5!! 😍 #carreview #kia #cartok #car #automobile

6.4K views we tested the LATEST Hyundai IIONIQ 9! 😳😱 #hyundai #luxury #luxurycar #cartok #carreview #car

6.3K views NEW Kia PV5 Cargo 2026! | Is This Your ULTIMATE Affordable EV Van?

📈 Performance

Typical video

882–3.1K views

Median 1.8K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

9.6× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

2.6K

Avg views / video

Avg likes

Avg comments

1.31%

Engagement rate

9.6

Uploads / week

15.2K

Lifetime avg / video

111

Views / subscriber

48%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2020 — 5 years ago.

🏆Ranked #2,691 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #434 in the niche.

👁️Averages 2.6K views per video.

📤Posts about 9.6× per week.

💬1.31% engagement rate.

📱48% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

20/100 Low

Est. 53% real, active audience · High fake-follower risk.
Low view-through (~0.7%) — many subscribers don't watch, a sign of an inactive or inflated audience.
1.31% engagement — below the ~3.5% typical for this size.

Est. authentic audience

53%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 23% Female 77%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Car and Driving - Car Reviews's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Epidemic Sound

Nebula

Surfshark

Incogni

Audible

Genshin Impact

About

Car and Driving started over 40 years ago writing vehicle reviews for newspapers. Then 10 years ago we started creating video reviews and we are proud to now have over 2,000 video reviews in our library.

We help automotive companies of all shapes and sizes by providing a library of videos, images and written articles/reviews for use on websites and social media platforms.