Beauty Beyond 40

Beauty Beyond 40

YouTube @beautybeyond40 Lifestyle (sociology) 📍 United States
Subscribers
148K
🔥 Buzz rank
#87,843 ▼44428
Total Views
10.19M
Videos
687
Channel age
11 yrs
Est. monthly earnings
$209 – $404
📊 Content format · share of recent views
⚡ 23%
▶️ 77%
⚡ Shorts 23%  ·  ▶️ Long-form 77% — brands place & price integrations differently across the two.
How we estimate
~69.8K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 23% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $2.5K – $4.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

17.8K views

📈 Performance

Typical video
2.1K–5.2K views
Median 3.2K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
2.4× / week
Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.
6.7K
Avg views / video
147
Avg likes
32
Avg comments
2.66%
Engagement rate
2.4
Uploads / week
14.8K
Lifetime avg / video
69
Views / subscriber
23%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2015 — 11 years ago.
🏆Ranked #4,094 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #724 in the niche.
👁️Averages 6.7K views per video.
📤Posts about 2.4× per week.
💬2.66% engagement rate.
📱23% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

64/100 Good
  • Est. 78% real, active audience · Medium fake-follower risk.
  • 2.66% engagement — around average for this size.
Est. authentic audience
78%
Fake-follower risk
Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 26% Female 74%
Age · peak 18-24
13-1711%
18-2430%
25-3429%
35-4419%
45+11%
Top geographies
  • United States46%
  • United Kingdom8%
  • Canada7%
  • Australia4%
  • India5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Beauty Beyond 40's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Epidemic Sound Nebula Incogni Surfshark Genshin Impact Audible

About

I’m Trina 👋 a 50+ Beauty Device Expert based in Los Angeles. I test at-home devices for a living and use them as alternatives to injectables. I tell you what devices are worth it and which ones to skip, and help you build an at-home device routine based on your skin concerns. Thank you for watching! You can also find me online on Instagram: @trinaalbus, Facebook: "Beauty Beyond 40 by Trina Albus" and TikTok: @trinaalbus. Contact me for business purposes at .

📸 Gallery

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