Alexis and Christina ✓

YouTube @thelipsticklesbians Lifestyle (sociology) 📍 United States

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Subscribers

246K

🔥 Buzz rank

#85,287 ▲2057

Total Views

155.01M

Videos

1.9K

Channel age

3 yrs

Est. monthly earnings

$3.1K – $6K

📊 Content format · share of recent views

⚡ 14%

▶️ 86%

⚡ Shorts 14% · ▶️ Long-form 86% — brands place & price integrations differently across the two.

How we estimate

~942.9K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 14% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $37.3K – $72K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

176.3K views YSL CUSHION FOUNDATION, LET’S TALK ABOUT IT… #makeup #luxurymakeup #kbeauty #beautyindustry

132.6K views WAIT, A $2 LIPSTICK?! 😳 #drugstoremakeup #makeupreview #wetnwild

109.3K views MY NEW FAVORITE MAKEUP BRUSH? #koreanbeauty #makeupbrush #kbeauty

87.1K views YES, THIS LUXURY BEAUTY PACKAGING IS PLASTIC #beautyindustry #makeuppackaging #makeup

📈 Performance

Typical video

11.6K–22K views

Median 16.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

5.3× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

41.6K

Avg views / video

1.7K

Avg likes

Avg comments

4.29%

Engagement rate

5.3

Uploads / week

83.4K

Lifetime avg / video

630

Views / subscriber

14%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2023 — 3 years ago.

🏆Ranked #3,443 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #576 in the niche.

👁️Averages 41.6K views per video.

📤Posts about 5.3× per week.

💬4.29% engagement rate.

📱14% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 17% of subscribers watch each video.
4.29% engagement — above the ~3.5% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 18% Female 82%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Alexis and Christina's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Amazon Affiliate

Patreon

Shopify

Epidemic Sound

Surfshark

Incogni

Nebula

Genshin Impact

Audible

About

Hey Beauty Queens! 👑 I’m Alexis Androulakis, and together with my wife, Dr. Christina Basias Androulakis, we’re the duo behind @thelipsticklesbians. "Beauty Queens" is what we call our community—because here, everyone is celebrated for their confidence and individuality! I’ve spent over 20 years in the beauty industry, starting as a retail makeup artist and working my way up in product development for major brands and manufacturers. Eventually, I launched my own consulting business, creating award-winning beauty products for A-list celebrities. Christina, with her PhD in education, shapes our content and helps me make beauty concepts fun and easy to understand. Together, we focus on building beauty literacy, sharing behind-the-scenes insights, demystifying products, and empowering you to make informed choices. Whether you’re a fan, artist, or influencer, our content will inspire you to rethink and rediscover the beauty world—because every Beauty Queen deserves the royal treatment! 💄✨