Engagement Rate Calculator
Engagement rate matters more than follower count. Benchmark any creator against what's normal for their size and platform — with a percentile from 1M+ real creators.
📊 Higher engagement than 43% of Substack creators of a similar size (sample of 378).
Calculate it yourself
Pick a platform and enter your numbers — we'll benchmark it against what's typical for your size.
Average engagement rate by platform
From SocialDB's corpus of 1M+ creators. Smaller, niche audiences tend to engage more.
| Platform | Avg. engagement rate | Creators measured |
|---|---|---|
| TikTok | 34.92% | 42.2K |
| X | 9.25% | 29.7K |
| Substack | 0.89% | 1.6K |
Frequently asked questions
How is engagement rate calculated?
The most common formula is (average likes + comments) ÷ followers × 100. On view-based platforms like YouTube it is often measured against views instead of followers. This tool supports both.
What is a good engagement rate?
It depends heavily on platform and size — smaller audiences engage more. As a rule of thumb 1–3% is average, 3–6% is good, and above 6% is excellent, but always benchmark against creators of a similar size, which this tool does.
Why does my rate differ by platform?
Each platform surfaces content differently and counts different actions, so a healthy rate on TikTok is far higher than on YouTube. We calibrate the benchmark per platform from real data.
Is it free?
Yes — free, no login. Creators can claim their profile to connect real audience data for a verified figure.